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All Journal Greenation International Journal of Economics and Accounting
Hermansyah Hermansyah
Universitas Negeri Jakarta, Jakarta, Indonesia
Economics, Econometrics & Finance

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Empowering MSMEs in The Digital Era: A Systematic Literature Review on The Role of Digital Literacy Hermansyah Hermansyah; Usep Suhud; Mohammad Rizan
Greenation International Journal of Economics and Accounting Vol. 3 No. 2 (2025): Greenation International Journal of Economics and Accounting (June - August 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i2.385

Abstract

Introduction/Main Objectives: This study regularly examines the role of digital literacy in empowering MSMEs by exploring its impact on business performance, innovation, and sustainability. Background Problems: State the problem or economic/business phenomena studied in this paper and specify the research question(s) in one sentence. Novelty: Using a systematic literature review approach, this research identifies key challenges and opportunities MSMEs face in adopting digital technologies. Research Methods: Micro, Small, and Medium Enterprises (MSMEs) play a vital role in fostering economic growth at both global and local levels. In many countries, MSMEs significantly contribute to job creation, Gross Domestic Product (GDP) growth, and poverty reduction. However, despite their significant contributions, MSMEs often need help with structural and operational challenges that hinder their growth and competitiveness, particularly in the increasingly competitive digital era.  Finding/Results: Digital transformation offers substantial opportunities for MSMEs to enhance their operational efficiency, access broader markets, and increase productivity. Nevertheless, one of the primary obstacles to adopting digital technologies is the low level of digital literacy among MSME actors. Digital literacy, encompassing the ability to understand, use, and effectively leverage digital technologies, is a critical factor in the success of MSMEs in this era. Conclusion: Furthermore, the study highlights the importance of digital literacy training and supportive policies to bridge the digital gap and enhance MSME competitiveness in the digital economy. The findings provide insights and recommendations for policymakers and practitioners to develop strategies that support digital literacy development and empower MSMEs to thrive in the dynamic digital era.
A Conceptual Framework on the Role of Dynamic Pricing and eWOM in Online Transportation Services: The Jakarta Experience Hermansyah Hermansyah; Usep Suhud; Setyo Ferry Wibowo
Greenation International Journal of Economics and Accounting Vol. 3 No. 2 (2025): Greenation International Journal of Economics and Accounting (June - August 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i2.392

Abstract

This conceptual study aims to explore the influence of dynamic pricing and electronic word-of-mouth (eWOM) on consumer decisions in using online transportation services in Jakarta. By employing a Systematic Literature Review (SLR) approach, this research synthesizes findings from various academic sources to develop a theoretical framework integrating consumer behavior theories with pricing and digital communication strategies. The results suggest that dynamic pricing, while effective in optimizing operational efficiency, may trigger perceptions of price unfairness if implemented non-transparently—thereby undermining consumer trust and purchase intentions. Concurrently, eWOM is identified as a critical determinant that shapes consumer perceptions, brand trust, and service loyalty through reviews and ratings. The interplay between these two factors is particularly salient in Jakarta's competitive and digitally-driven transportation market. This framework is expected to provide a basis for future empirical studies and strategic guidance for service providers aiming to enhance customer satisfaction, loyalty, and sustainable competitive advantage.
Co-Authors Mohammad Rizan Setyo Ferry Wibowo Usep Suhud