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All Journal Journal Of World Science Greenation International Journal of Economics and Accounting
Farida Nurfalah
University of Swadaya Gunung Jati, Cirebon, Indonesia
Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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The Phenomenon of Online Lending Ads on Tiktok Social Media among West Java Students Alindra Rahma Dewi; Asri Nurpalah; Farida Nurfalah; Welly Wihayati
Greenation International Journal of Economics and Accounting Vol. 3 No. 2 (2025): Greenation International Journal of Economics and Accounting (June - August 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i2.466

Abstract

Online lending is currently on the rise in Indonesia. This trend is driven by the growing economic sector and the rapid advancement of digital technology. Online lending services are increasingly advertised on social media platforms, including TikTok, which is widely used by university students. This study aims to explore the phenomenon of online loan advertisements on TikTok among university students in West Java. The subjects were selected using purposive sampling, resulting in five informants who were interviewed. The data collected in this study were analyzed using thematic analysis. Through in-depth interviews with the informants, it was found that dynamic visuals, popular music, and persuasive narratives are the main strategies employed by advertisers to capture attention and generate interest among students. This interest is further reinforced by offers that appear to provide instant solutions to financial needs, thereby triggering a desire to try the service. However, at the action stage, not all informants immediately used online loan services. Most students still considered the associated risks, including high interest rates, the potential for fraud, and social pressure from their surroundings.
Passive Communication and the Silent Treatment in Social Relations of Adolescents in Cirebon City Alfilo Gian Rachmat Hudaya; Farhan Alfadhil Suhendar; Farida Nurfalah
Journal of World Science Vol. 4 No. 7 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i7.1469

Abstract

This study examines the phenomenon of the silent treatment as passive communication in adolescent social relationships in Cirebon City. The silent treatment is defined as the deliberate refusal to engage in verbal communication, often employed as a response to conflict. The aim of this research is to analyze the motivations, emotional responses, and relational dynamics associated with silent treatment, as well as to explore the perceptions of both the initiators and recipients of this behavior. This study utilized a qualitative case study approach, focusing on adolescents aged 16–20 in Cirebon with experience giving or receiving silent treatment. Data were collected through in-depth interviews and analyzed using observation, documentation, and literature review techniques. The Johari Window theory applied to examine the dynamics of self-disclosure within the context of silent treatment. The findings suggest that the silent treatment is not an effective method of conflict resolution; rather, its repeated use can deteriorate interpersonal relationships. Besides, the study also indicates that the silent treatment serves as a conflict-avoidance tactic, yet it frequently elicits negative emotional responses, including feelings of devaluation, frustration, and relational deterioration. The study further demonstrates the value of self-disclosure in reducing instances of miscommunication and promoting more effective interpersonal relations. This study recommends education about healthy communication and emotional management for adolescents to prevent the use of silent treatment in social relationships.
Co-Authors Alfilo Gian Rachmat Hudaya Alindra Rahma Dewi Asri Nurpalah Farhan Alfadhil Suhendar Welly Wihayati