Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Indonesia Sosial Sains
Putro, Decky Purhadi Suhendro
Unknown Affiliation
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Factors Influencing Purchase Intention of the BYD Atto 1 Electric Car in Surabaya, Malang, and Sidoarjo Putro, Decky Purhadi Suhendro
Jurnal Indonesia Sosial Sains Vol. 7 No. 3 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i3.2248

Abstract

The development of electric vehicles (EVs) in Indonesia is accelerating rapidly, in line with the government's efforts to reduce carbon emissions and increase the use of clean energy. However, EV adoption still faces various challenges that affect consumers' purchase intention. This study aims to analyze the influence of mass media influence, environmental concern, government support, vehicle performance, price perception, and infrastructure on attitudes and subjective norms, and their impact on the purchase intention of the BYD Atto 1 electric vehicle, using the Theory of Planned Behavior (TPB) as the theoretical framework. This study employed a quantitative approach through a survey of prospective EV users, involving 120 respondents, with data analyzed using PLS-SEM. The results indicate that all proposed hypotheses yielded significant results, supporting the developed theoretical model. Therefore, this study provides an empirical understanding of how social, psychological, and structural factors shape attitudes and subjective norms, which ultimately influence purchase intention toward electric vehicles.
Co-Authors