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All Journal Journal of Practical Management Studies
Yanti S. Giri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Hedonic and Utilitarian Values on the Purchase Intention of Skins in Mobile Legends: A Case Study of Players in Kupang City Sir, Jehuda; Yanti S. Giri
Journal of Practical Management Studies Vol. 1 No. 1 (2026): JPMS - March (2026)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.92

Abstract

The monetization of cosmetic virtual goods has reshaped digital gaming economies, raising questions about the evaluative mechanisms underlying non-functional purchases. This study examines the relative influence of hedonic and utilitarian values on the purchase intention of skins in Mobile Legends among players in Kupang City, Indonesia. Grounded in dual-value consumption theory and the theory of planned behavior, the research employs a quantitative explanatory design using multiple linear regression analysis on survey data from active players. The findings reveal that both hedonic and utilitarian values significantly influence purchase intention; however, utilitarian value demonstrates a stronger effect. This result challenges the assumption that cosmetic digital consumption is predominantly hedonic and suggests that rational cost-benefit evaluation plays a decisive role, particularly in non-metropolitan contexts. The study contributes to digital consumer behavior literature by highlighting the contextual hybridity of symbolic and economic value in virtual goods markets.
Determinants of Financial Management Behavior Among Generation Z University Students in Kupang: The Role of Financial Literacy, Financial Technology Adoption, and Financial Self-Efficacy Wihelmina Muni; Septia S. Dioh; Taqwa Sultan; Moni Y. Siahaan; Yanti S. Giri
Journal of Practical Management Studies Vol. 1 No. 1 (2026): JPMS - March (2026)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.144

Abstract

This study examines the determinants of financial management behavior among Generation Z university students in Kupang City by integrating financial literacy, financial technology adoption, and financial self-efficacy within the Theory of Planned Behavior framework. A quantitative explanatory design was employed using survey data from 218 students, analyzed through PLS-SEM. The findings reveal that financial literacy, fintech adoption, and financial self-efficacy significantly influence financial management behavior, both individually and simultaneously. Financial literacy serves as the primary cognitive foundation, self-efficacy strengthens perceived behavioral control, while fintech functions as an enabling contextual factor rather than a deterministic driver. The model demonstrates moderate predictive power, indicating that responsible financial behavior among Gen Z students emerges from the interaction of cognitive, psychological, and technological dimensions. This study contributes to extending behavioral finance research in emerging regional contexts and highlights the need for integrative financial education strategies in higher education institutions.
Co-Authors Moni Y. Siahaan Septia S. Dioh Sir, Jehuda Taqwa Sultan Wihelmina Muni