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All Journal EKONOMIS : Journal of Economics and Business
Noviyanty, Khinanty
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Economics, Econometrics & Finance

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Pengaruh Promosi Tanggal Kembar dalam Upaya Meningkatkan Keputusan Pembelian pada Shopee JPSCOdivision Bandung Noviyanty, Khinanty; Sudrartono, Tiris
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2352

Abstract

This study aims to determine the effect of the Twin Date Promotion in increasing purchasing decisions at Shopee JPSCOdivision Bandung using a quantitative approach. Data collection techniques were carried out through an online questionnaire using Google to 99 consumers at JPSCOdivision selected using a purposive sampling technique. The analytical tool used in this study was simple linear regression. The results of this study revealed that the Twin Date Promotion had a positive and significant effect on purchasing decisions at Shopee JPSCOdivision Bandung.
Co-Authors Sudrartono, Tiris