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All Journal The Eastasouth Journal of Social Science and Humanities
Bamidele, Samson Olukayode
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Humanities Social Sciences

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The Instrumentality and Influence of Billboard Political Campaign on Voting Behavior in Nigeria Politics Critical Assessment of Impact Bamidele, Samson Olukayode
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 02 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i02.933

Abstract

The study evaluates the impact of billboard political campaigns on voting behavior in Nigeria, especially during 2019 governorship election in Ekiti State. The study seeks to understand how visual political advertisement influences voters/perceptions, decision-making process, and electoral choice. The study analyses primary data against the background of the objective. Evidences available indicate that billboard advertising significantly shaped voters’ awareness and attitudes towards candidates, serving as a major source of political information and make reinforcement, also that strategic placement, message clarity and visual appeal of billboards positively influenced voter recall and candidate preference. It was equally revealed in the study that excessive commercialization of billboard space and message repetition sometimes led to voter apathy and skepticism, it was concluded in the study that billboard campaigns remain an effective and viable medium of political communication, especially in urban and semi-urban areas, where visibility and accessibility enhance message impact. Therefore, the study recommends that political actors adopt ethical and assure-based billboard messaging focused on policy substance rather than personality, glorification. Lastly, INEC and other regulatory agencies are urged to monitor outdoor political advertising to ensure compliance with campaign guidelines.
Imperative Of Research Output and Evidence-Based in Policy Formulation in Nigeria: A Catalyst to National Development Bamidele, Samson Olukayode
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 02 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i02.955

Abstract

The impact of research outcomes and evidence-based in policy making process in every political system cannot be underestimated, as it serves as veritable instrument in accurate and result oriented policies, especially in the developed countries. However, evidence-based research has been the agitation of academics and policy makers over the years. In Nigeria, this practice is so unpopular because its lack of political will of leaders and apparent gap between researchers, research informed outcomes and policy makers. Whereas, the socio-economic and technical challenges of the society usually transform to political agenda of government, evidence-based research often play major role. The study uses secondary data to highlight the imperative of research output and evidence-informed outcome in policy making. And conclude that if Nigeria embrace this, it will bring optima and successful development policies in the country.
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