Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Socius: Social Sciences Research Journal
Marali, Firda Agustin Vurman
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Price Fairness and Free Shipping on Purchasing Decisions on the TikTok Application (A Study of the Community in West Kota District, Gorontalo City) Marali, Firda Agustin Vurman; Isa, Ramlan Amir; Ismail, Yulinda L
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 7 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18765474

Abstract

This study aims to determine the effect of price fairness and free shipping on purchasing decisions in the TikTok application. This research uses a quantitative approach with an explanatory method. Data were collected through questionnaires distributed to respondents who are TikTok Shop users. The data were analyzed using multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results indicate that partially, price fairness has a positive and significant effect on purchasing decisions. Free shipping also has a positive and significant effect on purchasing decisions, with a greater influence compared to price fairness. Simultaneously, price fairness and free shipping significantly affect purchasing decisions on the TikTok application. The coefficient of determination shows that both variables explain a substantial proportion of the variance in purchasing decisions, while the remaining variance is influenced by other variables outside this study. These findings suggest that fair pricing strategies and free shipping promotions are important factors in increasing consumer purchasing decisions in e-commerce platforms. Therefore, sellers on TikTok Shop are advised to maintain price fairness perceptions and optimize free shipping programs to enhance competitiveness and customer loyalty.
Co-Authors Isa, Ramlan Amir Yulinda L. Ismail