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All Journal JURNAL MANAJEMEN MOTIVASI Jurnal Manajemen dan Bisnis Madani
Didip Diandra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Quality Perception and Lifestyle on the Intention to Purchase Buttonscarves Hijabs Arini Ramadhani; Didip Diandra; Lingga Yuliana
Jurnal Manajemen dan Bisnis Madani Vol. 8 No. 2 (2026): Jurnal Manajemen dan Bisnis Madani (Issue on Progress)
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/dz5bdd20

Abstract

The hijab industry in Indonesia has experienced rapid growth along with the increasing number of Muslim women wearing hijab and the expansion of the modest fashion trend. This condition intensifies competition among hijab brands, encouraging companies to understand the factors influencing consumers’ purchase intentions. This study aims to analyze the effect of Quality perception and lifestyle on purchase intention toward Buttonscarves hijab. This research employs a quantitative approach using a purposive sampling technique. Primary data were collected through an online questionnaire distributed to 100 respondents who have purchased or used Buttonscarves hijab. Data analysis was conducted using Partial Least Squares (PLS) with the assistance of SmartPLS software. The results indicate that Quality perception has a positive and significant effect on purchase intention, while lifestyle does not have a significant effect on purchase intention. These findings suggest that product quality is the primary factor influencing consumers’ intention to purchase premium hijab products. This study provides managerial implications for hijab brands to consistently maintain and improve product quality to enhance consumers’ purchase intentions.
Pengaruh Standar Operasional Prosedur (SOP) dan Pengawasan terhadap Kinerja Karyawan Laela Rifa; Didip Diandra
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8882

Abstract

Standard Operating Procedures (SOPs) are guidelines that every organization must have as a guide for the performance of work for each employee and are also useful for meeting and achieving desired work targets. This study aims to determine how standard operating procedures (SOPs) and supervision affect employee performance. This study uses a quantitative approach. The population in this study consists of 49 employees. The technique used is saturated sampling. The data collection technique in this study uses a statistical tool, namely SPSS 25. Based on the data processing results, a regression equation was obtained that describes the positive influence between Standard Operating Procedures and Employee Performance and the positive influence between Supervision and Employee Performance. Simultaneously, Standard Operating Procedures and Supervision affect Employee Performance. The coefficient of determination (R²) shows that the independent variables are able to influence the dependent variable by 74.9%, while the remaining 25.1% is influenced by other factors not discussed in this study.
Co-Authors Arini Ramadhani Laela Rifa Lingga Yuliana