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All Journal JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Hisyam, Muhammad Chandra
Unknown Affiliation
Humanities Economics, Econometrics & Finance

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Pengaruh Pelayanan Kualitas Pelaksanaan Sistem Penerimaan Murid Baru (SPMB) Terhadap Kepuasan Peserta Tahun 2025: The Effect of Service Quality in the Implementation of the New Student Admission System (SPMB) on Participant Satisfaction in 2025 Nugroho, Muhammad Adhi; Rahman, Muhammad Rafi Sakhi; Hisyam, Muhammad Chandra; Alya, Siti; Fauziah, Astrid Annisa; Rudianto, Rudianto
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.475

Abstract

This study aims to analyze the influence of Service Quality in the Implementation of SPMB, measured through the aspects of System Ease, System Speed, Technical Support, Customer Service Support, and Socialization, on Participant Satisfaction in 2025. This quantitative research utilized evaluation survey data from 528 respondents distributed across various Regencies/Cities/Provinces in Indonesia. The data was processed using Multiple Linear Regression Analysis. The F-test results indicate that SPMB Service Quality simultaneously has a significant influence on Participant Satisfaction. The coefficient of determination (Adjusted R Square) of 0.652 shows that 65.2% of the variation in Participant Satisfaction is explained by the model. Partially, four variables (System Ease, System Speed, Technical Support, and Socialization) have a significant influence (Sig. 0.000), while the Customer Service Support variable does not have a significant influence (Sig. > 0.110). It is concluded that continuous improvements in system performance and technical support are strategic keys to increasing SPMB Participant Satisfaction.
Co-Authors Alya, Siti Fauziah, Astrid Annisa Nugroho, Muhammad Adhi Rahman, Muhammad Rafi Sakhi Rudianto Rudianto