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Shahadah, Nabilah
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Mathematics

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Journal : Journal of Mathematics, Computation and Statistics (JMATHCOS)

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Analyzing the Factors Influencing Generation z Students’ Entrepreneurial Interest at Universitas Jambi Using SEM-PLS Sarmada, Sarmada; Z, Gusmanely.; Safitri, Yuliana; Multahadah, Cut; Shahadah, Nabilah
Journal of Mathematics, Computations and Statistics Vol. 9 No. 1 (2026): Volume 09 Issue 01 (March 2026)
Publisher : Jurusan Matematika FMIPA UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35580/a6d88a16

Abstract

Unemployment is one of the most serious issues facing Indonesia and must be addressed promptly, as it has a direct impact on public welfare and economic growth. This challenge is also evident in Jambi Province, which continues to face difficulties in providing sufficient employment opportunities for its residents. A key solution to reducing unemployment is to encourage entrepreneurship among Generation Z—who are creative, innovative, and capable of leveraging digital technology to create new business opportunities. This study aims to analyze the factors influencing entrepreneurial interest among students at the University of Jambi using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The research employed a quantitative survey method, with data collected through a Likert-scale questionnaire. The exogenous variables examined include social and family environment, innovation and creativity, and technology. The Entrepreneurial interest serving as the endogenous variable. The results of the analysis indicate that all exogenous variables have a significant effect on entrepreneurial interest, with an R² value of 0.59. It is means that 59% of the variation in entrepreneurial interest can be explained by the model. Innovation and creativity were found to have the most dominant influence, with a parameter value of 0.352. These findings highlight the importance of strengthening innovation and creativity in fostering students’ entrepreneurial interest.
Co-Authors Multahadah, Cut Safitri, Yuliana Sarmada, Sarmada Z, Gusmanely.