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All Journal Business Journal : Jurnal Bisnis Dan Sosial
Syamsudin, Rifqi
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Economics, Econometrics & Finance

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The Influence of Service Quality on Customer Loyalty at PLN ICON PLUS ICONNET Syamsudin, Rifqi
Business Journal : Jurnal Bisnis Dan Sosial Vol 11 No 1 (2025): Mei
Publisher : Business Administration Department, School of Economics and Business, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jbs.v11i1.10782

Abstract

This study examines the connection between PLN Icon Plus Iconnet's customer loyalty and service quality, highlighting the importance of service quality in building client loyalty. Data was gathered via a Google Form survey that was directed at 100 PLN Iconnet customers as part of a quantitative approach. The study finds a strong correlation between customer loyalty and service quality using Partial Least Squares Structural Equation Modeling (PLS-SEM). Supported by strong reliability and validity measurements in the models, the study emphasizes how crucial it is to provide high-quality service in order to establish and maintain loyalty. The results offer practical advice for businesses looking to increase client loyalty and retention through higher-quality services.
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