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All Journal Jurnal technoscientia Jurnal Teknologi Dharma Bakti JURNAL TEKNOLOGI TECHNOSCIENTIA
-, Noeryanti
Institut Sains & Teknologi AKPRIND Yogyakarta
Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Earth & Planetary Sciences Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Journal : Dharma Bakti

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PENDAMPINGAN MULTIDIMENSIONAL SCALING (MDS) UNTUK RISET PASAR DI CV AMIGO MANGESTI UTOMO Noviana Pratiwi; Noeryanti
DHARMA BAKTI Dharma Bakti-Vol 3 No 2-Oktober 2020
Publisher : LPPM IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34151/dharma.v3i2.3473

Abstract

Multidimensional scaling (MDS) is often associated with market research. MDS in marketresearch is used to determine the position of a store against its competitors with certaincriteria. This MDS can be used to evaluate how store services are, what consumers likeand dislike and how the store compares to its competitors. CV Amigo Mangesti Utomo isone of the retail companies in the fashion sector that continues to evaluate to improve thequality of service to its customers. For this reason, assistance is provided to conductmarket research at the Amigo group. By conducting market research assistance with MDS,the Amigo Group can find out how it stands against its competitors, know the advantagesand disadvantages of the store against its competitors and each store can make futureplans to improve services to consumers so that consumers continue to grow. Aftermentoring, each store manager knows the strengths and weaknesses of his shop amongcompetitors and understands the importance of market research, so that in the future theywill conduct market research on their customers.
Co-Authors Hadinagara, Hadinagara Noviana Pratiwi Noviana Pratiwi, Noviana Setyawan, Yudi