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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Uci Rahmadani
Fakultas Ekonomi dan Bisnis Islam, UIN Sjech M. Djamil Djambek Bukittinggi
Education

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STRATEGI PENINGKATAN KINERJA ORGANISASI MENGGUNAKAN EXPERIENTIAL MARKETING PADA UNIT PENGELOLA KEGIATAN SYARIAH TUJUAH SARUMPUN AMPEK ANGKEK, KABUPATEN AGAM Uci Rahmadani; Jon Kenedi
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 01 (2025): Volume 11 No. 01 Maret 2025 In Proccess
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i01.5665

Abstract

This research aims to analyze and improve the organizational performance of UPK Syariah Tujuah Sarumpun, an Islamicmicrofinance institution that focuses on empowering the lower middleclass, through an Experiential Marketing approach. Through the application of SWOT analysis, this study elucidated strengths, including aesthetically appealing and knowledgeable personnel, as well as exemplary service standards, alongside weaknesses such as insufficient capital and the absence of educational criteria for employees. Furthermore, the research identified significant opportunities stemming from elevated customer interest in Women's Savings and Loan (SPP) products, in conjunction with the scarcity of analogous financial institutions within the vicinity. Recommendations pertaining to the SO (Strengths-Opportunities) strategy underscore the necessity of augmenting employee expertise, executing an emotional strategy to cultivate favorable perceptions among members and administrators, which will subsequently foster robust trust, and facilitating further training for the administrators of UPK Syariah Tujuah Sarumpun. It is anticipated that the realization of this strategy will enhance organizational performance, broaden service outreach, and elevate community welfare in the Ampek Angkek District.
Co-Authors Jon Kenedi