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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Fajar Agung Leksmana
Universitas Negeri Medan
Education

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PENGARUH INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN ULANG PADA UMKM KERIPIK OPAK BERKAH DI KECAMATAN SIBIRU-BIRU Fajar Agung Leksmana; Aprinawati
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2026): Volume 11 No. 04 Desember 2025 In Build
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.8362

Abstract

This study aims to analyze the effect of product innovation and product quality on repurchase intention at the UMKM Berkah Opak Chips in Sibiru-Biru District. This research was motivated by the low interest in purchasing Berkah Opak Chips in Sibiru-Biru District. The study sample involved 73 respondents, and data were collected using a questionnaire with 22 statements. The data analysis technique used was multiple linear regression. Based on the results, product innovation partially significantly influenced repurchase intention, with a calculated t-value of 7.365 and a significance level of 0.000. Similarly, product quality also partially significantly influenced repurchase intention, with a calculated t-value of 2.984 and a significance level of 0.004. Furthermore, product innovation and product quality simultaneously significantly influenced repurchase intention, as indicated by a calculated F-value of 84.039 and a significance level of 0.000. The coefficient of determination (R2) of 0.698 indicates that these two variables contribute 69,8% to explaining the variation in repurchase intention. Therefore, it can be concluded that product innovation and product quality significantly influence repurchase intention at the UMKM Berkah Opak Chips in Sibiru-Biru District.
Co-Authors Aprinawati, Aprinawati