Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Anik Sulistiyowati
Universitas PGRI Semarang
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
REPRESENTASI PEREMPUAN DALAM IKLAN PRODUK KECANTIKAN “BODY SERUM SCARLETT” DENGAN PENDEKATAN TEORI SARA MILLS Anik Sulistiyowati; Asropah
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.8837

Abstract

This study aims to analyze the representation of women in Body Serum Scarlett beauty product advertisements using Sara Mills’s Critical Discourse Analysis (CDA) approach. This approach focuses on how subject-object positions are constructed and how audiences are ideologically positioned. The findings show that the Body Serum Scarlett advertisement constructs an ideal concept of beauty through both narration and visual presentation.
Co-Authors Asropah Asropah