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All Journal Jurnal Manajemen DIVERSIFIKASI International Journal of Islamic Business Management
Awaludin
Universitas Tjut Nyak Dhien
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH HARGA DAN MINAT BELI TERHADAP LOYALITAS PELANGGAN MIEREN KAHVE Teuku Fahmi Aulia; Awaludin; Oki Prayogi
INTERNATIONAL, Journal of Sharia Business Management Vol 4 No 5 (2025)
Publisher : CV. Barokah Publsiher

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Abstract

Customer loyalty is a key to the success of a company, not only in the short term but will also become a sustainable competitive advantage. Customers can be considered loyal if they are not easily influenced or switch to other companies or products. Customer loyalty can be created by various factors, namely price and purchase intention. A product will be accepted by consumers and survive in market competition if the product has provided satisfaction to consumers. This research aims to determine 1) the effect of price on customer loyalty at Mieren Kahve. 2) the effect of purchase intention on customer loyalty at Mieren Kahve. The type of research used is quantitative research with a sample of 96 respondents. The results obtained from this study are that price has a positive and significant relationship with customer loyalty and purchase intention has a positive and significant relationship with customer loyalty. The price variable is the variable that has a greater influence than the other variables. From this research, the researcher gives a suggestion that in the future Mieren Kahve is expected to maintain the consistency that has been built for many years.
Pengaruh Harga Promosi dan Kualitas Pelayanan terhadap Kepuasan Konsumen Kursus Mengemudi Mafaza Medan Sofi Alfi Syahrin Br Milala; Awaludin; Oki Prayogi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.8427

Abstract

This research aims to comprehensively analyze the influence of promotional pricing andservice quality on customer satisfaction at Mafaza Driving Course in Medan. In thecompetitive driving course industry, a deep understanding of factors affecting customersatisfaction is vital for business sustainability and development. Using a quantitativeapproach with survey methodology, data was collected through questionnaires distributed to37 consumers who had participated in Mafaza Driving Course in July 2024. The results ofmultiple linear regression analysis show that promotional pricing has a positive andsignificant effect on customer satisfaction with a t-count value (3.652) > t-table (1.691) andsignificance of 0.001 < 0.05. Similarly, service quality also has a positive and significanteffect on customer satisfaction with a t-count value (6.063) > t-table (1.691) and significanceof 0.001 < 0.05. Simultaneously, both variables have a positive and significant effect oncustomer satisfaction with an F-count value (37.528) > F-table (3.34) and significance of0.001 < 0.05. The Adjusted R Square value of 0.670 indicates that 67% of the variation incustomer satisfaction can be explained by the promotional pricing and service qualityvariables. An important finding from this research is that service quality has a moredominant influence compared to promotional pricing, emphasizing the importance of servicequality improvement strategies in the driving course business.
Co-Authors Oki Prayogi Sofi Alfi Syahrin Br Milala Teuku Fahmi Aulia