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All Journal Research Horizon Arthatama: Journal of Business Management and Accounting
Muhammad Awaluddin
Universitas Telkom, Indonesia
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Assessing Scrum Maturity and Organizational Performance in Agile Telecommunications Software Development Projects Muhammad Awaluddin
Arthatama: Journal of Business Management and Accounting Vol. 7 No. 2 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/art.7.2.2023.794

Abstract

The rapid pace of digital transformation requires organizations, particularly in the telecommunications sector, to adopt agile methodologies to improve software development performance. This study aims to analyze the level of Scrum maturity within the Business Process Digitization Tribe using the Scrum Maturity Model (SMM). A quantitative, survey-based approach was employed involving 52 respondents consisting of product owners, scrum masters, developers, QA engineers, and UI/UX designers. Reliability and validity testing confirmed that all constructs met the required thresholds. Descriptive analysis revealed that Basic Scrum Management achieved the highest score, while Iteration & Performance Management obtained the lowest. Structural Equation Modeling (SEM) confirmed that Iteration & Performance Management is significantly influenced by Basic Scrum Management, Requirements Engineering, and Customer Relationship Management, with 58% of the variance explained. The findings indicate that the Business Process Digitization Tribe has reached Level 2 (Managed) of the SMM, meaning that fundamental Scrum practices are consistently implemented, but limitations remain in performance measurement and Customer Relationship Management. This study contributes to the agile maturity literature and provides managerial insights, particularly recommendations for improving backlog refinement, strengthening performance metrics, and fostering a more mature agile culture.
The Influence of Digital Happiness, Ease of Access, Transaction Security, and Feature Innovation on Digital Loyalty Muhammad Awaluddin; Gunadi Dwi Hantoro
Research Horizon Vol. 6 No. 2 (2026): Research Horizon - April 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.2.2026.1085

Abstract

The rapid development of digital technology has transformed the banking industry, particularly through the emergence of mobile banking services that enable users to conduct financial transactions more efficiently and conveniently. As competition among digital banking platforms intensifies, understanding the factors that influence customer loyalty has become increasingly important. This study aims to examine the influence of digital happiness, ease of access, transaction security, and feature innovation on digital loyalty among mobile banking users. This research employed a quantitative approach using a survey method. Data were collected from 412 mobile banking users through structured questionnaires. The data were analyzed using multiple linear regression analysis to examine the relationships between the independent variables and digital loyalty. The results show that digital happiness, ease of access, transaction security, and feature innovation have positive and significant effects on digital loyalty. These findings suggest that both emotional factors (digital happiness) and functional factors (ease of access, security, and innovation) play important roles in enhancing digital loyalty. Therefore, banking institutions should focus on improving user experience, strengthening transaction security, and continuously developing innovative features to maintain long-term relationships with customers in the digital banking environment.
Co-Authors Gunadi Dwi Hantoro