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p-Index From 2021 - 2026
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All Journal Sciences du Nord Economics and Business
Andriya Risdwiyanto
Universitas Proklamasi
Economics, Econometrics & Finance

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The Impact of Consumer Environmental Awareness and Income Level on Green Product Consumption in Indonesia Andriya Risdwiyanto
Sciences du Nord Economics and Business Vol. 2 No. 02 (2025): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sneb.v2i02.97

Abstract

This study investigates the impact of consumer environmental awareness and income level on green product consumption in Indonesia using a quantitative research approach. Data were collected from 125 respondents through a structured questionnaire measured on a five-point Likert scale. The collected data were analyzed using SPSS version 25, employing descriptive statistics, validity and reliability tests, and multiple regression analysis. The results reveal that environmental awareness has a positive and significant effect on green product consumption, indicating that consumers who are more knowledgeable and concerned about environmental issues are more likely to purchase environmentally friendly products. Income level also shows a significant positive influence, suggesting that higher purchasing power enables consumers to adopt green consumption practices more consistently. Simultaneously, environmental awareness and income level explain a substantial proportion of the variance in green product consumption behavior. These findings highlight that both psychological and economic factors shape green consumption in Indonesia. The study provides important implications for policymakers and businesses in designing strategies that promote sustainable consumption through environmental education and improved affordability of green products.
Trends Patterns and Emerging Topics in Influencer Marketing a Bibliometric Loso Judijanto; Andriya Risdwiyanto
Sciences du Nord Economics and Business Vol. 2 No. 02 (2025): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sneb.v2i02.99

Abstract

Influencer marketing has become a central strategy in digital marketing, driven by the rapid growth of social media platforms and changing consumer behavior. As academic interest in this domain has expanded significantly, a systematic understanding of the intellectual structure, research trends, and emerging themes remains essential. This study aims to map the evolution of influencer marketing research by conducting a bibliometric analysis of scholarly publications indexed in the Scopus database. Using VOSviewer, the study examines publication trends, co-authorship networks, country and institutional collaborations, and keyword co-occurrence patterns to identify dominant research streams and emerging topics. The findings reveal that influencer marketing research is strongly anchored in social media and consumer behavior studies, with trust, credibility, engagement, and purchase intention forming the core conceptual foundations. More recent research trends indicate a growing emphasis on strategic and performance-oriented outcomes, platform-specific dynamics, and technological innovations such as machine learning and immersive media. By providing a comprehensive mapping of the field, this study contributes to theoretical consolidation and offers practical insights for researchers and practitioners seeking to understand and advance influencer marketing in an evolving digital ecosystem.
Co-Authors Loso Judijanto