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All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Arief Syah Safrianto
Program Studi Manajemen FE Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KEPUASAAN KERJA DAN LOYALITAS KERJA TERHADAP KINERJA KARYAWAN PT BANK SAHABAT SAMPOERNA JAKARTA Iwan Kurniawan Subagja; Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8 No 2 (2020): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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This study aims to analyze 1) the effect of job satisfaction on employee performance at PT Bank Sahabat Sampoerna KCP Kelapa Gading, 2) the effect of work loyalty on employee performance at PT Bank Sahabat Sampoerna KCP Kelapa Gading, 3) the effect of job satisfaction and job loyalty towards employee performance at PT Bank Sahabat Sampoerna KCP Kelapa Gading. The data used in this study are primary data with a research instrument in the form of a questionnaire. The population in this study were employees at PT Bank Sahabat Sampoerna KCP Kelapa Gading. The sample is 48 respondents. The saturated sampling technique and the analytical tool used in this study is simple and multiple linear regression. The results showed: 1) job satisfaction affected the performance of employees at PT Bank Sahabat Sampoerna KCP Kelapa Gading, 2) work loyalty affected the performance of employees at PT Bank Sahabat Sampoerna KCP Kelapa Gading, 3) job satisfaction and work loyalty affected the performance of employees at PT Bank Sahabat Sampoerna KCP Kelapa Gading.
PENGARUH KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP KEPUASAN PELANGGAN (Studi Pada Kegiatan Brand Activation Merek Marina) Stepahanus Ariowibowo; Imam Wibowo; Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6 No 3 (2018): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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This study is about The Effect of Kesadaran merek and Brand Experience on Kepuasan pelanggan of Marina brand activation. This study aims to determine the simultaneous and partial effect between kesadaran merek and brand experience on consumer satisfaction of Marina brand activation in Bandung. In this study the sample took 50 respondents using saturation sampling technique, where all of the population became sample. The data that has been obtained tested using multiple linear regression analysis techniques. The results that shown from this study are kesadaran merek and brand experience simultaneous and partial gave positive and significant effect on kepuasan pelanggan, where brand experience has a more dominant effect to kepuasan pelanggan. Thus, it can be concluded that kesadaran merek and brand experience influence kepuasan pelanggan of Marina brand activation participants in Bandung.
Co-Authors Imam Wibowo Stepahanus Ariowibowo