Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Proceeding International Annual Conference Economics, Management, Business, and Accounting
Aulia Syifa Fadhillah
Universitas Logistik dan Bisnis Internasional
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Brand Image on Purchasing Decisions Toyota Agya at PT Auto2000 Asia Afrika Bandung Hesti Sugesti; Aulia Syifa Fadhillah; Haiqal Abdillahsk; Angga Dewi Anggraeni
Proceeding International Annual Conference Economics, Management, Business, and Accounting Vol. 1 (2023): Proceeding International Annual Conference Economics, Management, Business, and Accou
Publisher : IAEI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on brand perception and purchase intent, the purpose of this study is to ascertain whether the Toyota Agya automobile in auto2000 influences consumers' decisions to buy. Quantitative research is used in this study. The relationship between a number of variables is demonstrated by this research. With 99 respondents who work as service providers at auto2000 in the city of Bandung, this study takes a descriptive approach. Buying decisions (Y) and brand image (X) are the study's variables. A questionnaire is the tool used to collect the data. Simple linear regression analysis and descriptive analysis are the data analysis techniques employed. Version 25.0 of SPSS for Windows is used by data processing tools. Purchase decisions are significantly and favorably impacted by brand image, according to the findings of simple linear regression analysis. This clarifies why PT.Auto2000 Asia Afrika Bandung's Toyota Agya purchasing decision-making process is positively influenced by brand image.
Co-Authors Angga Dewi Anggraeni Haiqal Abdillahsk Hesti Sugesti