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All Journal Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Hakim Hakim
Universitas Nahdlatul Ulama Al Ghazali
Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pengaruh Online Customer Review dan Online Customer Rating Terhadap Kepercayaan Konsumen (Studi Kasus Pengguna Shopee Mahasiswa Fakultas Ekonomi Universitas Nahdlatul Ulama Al Ghazali Cilacap) Galang Mauludan; Hakim Hakim; Syafi’ah Syafi’ah
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vkcran20

Abstract

This study aims to determine the effect of Online Customer Review and Online Customer Rating on Consumer Trust among Shopee users, particularly students of the Faculty of Economics, Nahdlatul Ulama Al Ghazali University, Cilacap. The increasing trend of online shopping among students demands a deeper understanding of the factors that shape consumer trust in e-commerce platforms. This research employs a quantitative method with an associative approach, and the data were collected through questionnaires distributed to 80 respondents. The data were analyzed using multiple linear regression analysis along with several classical assumption tests, including the normality test, multicollinearity test, heteroscedasticity test, and coefficient of determination (R²) test. The results indicate that Online Customer Review and Online Customer Rating have a positive and significant effect on Consumer Trust, both partially and simultaneously. The coefficient of determination (R²) value of 0.514 shows that 51.4% of the variation in Consumer Trust can be explained by the two variables, while the remaining 48.6% is influenced by other factors not examined in this study. Thus, the better the reviews and the higher the ratings given by consumers, the greater their trust in the Shopee platform
Pengaruh Kepemimpinan dan Motivasi Terhadap Kinerja Pengurus pada Dewan Pengurus Cabang PKB Cilacap Heni Setyaningsih; Hakim Hakim; Syafi’ah Syafi’ah
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p17bdn19

Abstract

This study aims to analyze the effect of Leadership and Motivation on the Performance of Board Members at the Branch Executive Board of Partai Kebangkitan Bangsa in Cilacap. Leadership and motivation are important factors in improving organizational effectiveness and productivity, particularly in political organizations that rely on the commitment and active participation of their board members. This research employed a quantitative approach using a survey method. Data were collected through the distribution of questionnaires to board members of the Branch Executive Board of PKB Cilacap. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results show that partially, Leadership has a positive and significant effect on Board Members’ Performance, and Motivation also has a positive and significant effect on Board Members’ Performance. The coefficient of determination indicates that Leadership and Motivation explain 50.7% of the variation in Board Members’ Performance, while the remaining percentage is influenced by other variables not examined in this study.The study concludes that the better the quality of leadership and the higher the motivation of board members, the better their performance will be at the Branch Executive Board of PKB Cilacap. Therefore, improving leadership capacity and strengthening board members’ motivation should be prioritized to enhance organizational effectiveness.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen di Toko Jihan Shop Cilacap Azmi Kurnia Ayu Puspita; Hakim Hakim; Syafi’ah Syafi’ah
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zmrxer53

Abstract

This study aims to determine and analyze the effect of service quality and price on customer satisfaction at Jihan Shop Store in Cilacap, both partially and simultaneously. This research employed a quantitative approach using a survey method. The population consisted of all customers of Jihan Shop Store Cilacap, with a total sample of 96 respondents selected through purposive sampling technique. Data were collected by distributing questionnaires, and the data analysis techniques included validity test, reliability test, classical assumption test, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) using SPSS software. The results of the study indicate that partially, service quality has a positive and significant effect on customer satisfaction. Price also has a positive and significant effect on customer satisfaction. Simultaneously, service quality and price have a significant effect on customer satisfaction, with an R² value of 61.7% at Jihan Shop Store Cilacap. This finding shows that the better the service quality and the more appropriate the pricing strategy implemented, the higher the level of customer satisfaction. This study concludes that service quality and price are important factors in improving customer satisfaction. Therefore, Jihan Shop Store Cilacap should maintain and enhance service quality while implementing competitive pricing strategies in order to create customer satisfaction and loyalty.
Pengembangan Kapasitas Usaha Melalui Pelatihan Digital Marketing dan Branding dalam Meningkatkan Daya Saing UMKM di Kabupaten Cilacap Mutia Pamikatsih; Hakim Hakim; Muhamad Rijal Pamungkas; Hanum Fadilah Ismet
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4 (2026): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/k6jd9z50

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian daerah, namun masih menghadapi berbagai kendala dalam meningkatkan daya saing usaha, terutama pada aspek pemasaran digital dan branding produk. Sebagian besar pelaku UMKM di Kabupaten Cilacap masih mengandalkan pemasaran konvensional, belum memanfaatkan media digital secara optimal, serta memiliki keterbatasan dalam membangun identitas merek yang kuat. Kondisi tersebut menyebabkan jangkauan pasar menjadi terbatas dan produk kurang mampu bersaing di pasar yang semakin kompetitif. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas usaha pelaku UMKM melalui pelatihan digital marketing dan branding guna meningkatkan daya saing usaha. Metode yang digunakan dalam kegiatan ini meliputi identifikasi kebutuhan mitra, sosialisasi program, pelatihan digital marketing, pelatihan branding, pendampingan implementasi, serta monitoring dan evaluasi. Materi pelatihan mencakup pengelolaan media sosial bisnis, pembuatan konten digital, fotografi produk, pemanfaatan marketplace, penyusunan identitas merek, desain logo, dan pengembangan kemasan produk. Kegiatan dilaksanakan secara partisipatif dengan pendekatan praktik langsung dan pendampingan berkelanjutan. Hasil kegiatan menunjukkan adanya peningkatan kapasitas pelaku UMKM dalam bidang pemasaran digital dan branding. Sebanyak 85% peserta mengalami peningkatan pemahaman mengenai digital marketing dan branding, 80% peserta mampu mengelola akun media sosial bisnis secara mandiri, 75% peserta berhasil membuat konten promosi digital yang lebih menarik, dan 70% peserta melakukan perbaikan terhadap logo, label, atau kemasan produk. Selain itu, seluruh peserta menunjukkan peningkatan motivasi untuk memanfaatkan teknologi digital dalam pengembangan usaha. Dengan demikian, kegiatan pengabdian ini berhasil meningkatkan kompetensi pelaku UMKM dalam pemasaran digital dan branding sehingga dapat mendukung peningkatan daya saing usaha di Kabupaten Cilacap.
Co-Authors Azmi Kurnia Ayu Puspita Galang Mauludan Hanum Fadilah Ismet Heni Setyaningsih Muhamad Rijal Pamungkas Mutia Pamikatsih Syafi’ah Syafi’ah