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All Journal Harmoni: Jurnal Pendidikan dan Penelitian Seni Budaya
RETES, DANIEL DE
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Arts Humanities Education

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IKLAN INDOMIE (DARI SABANG SAMPAI MARAUKE) SEBAGAI REPRESENTASI KEBUDAYAAN INDONESIA RETES, DANIEL DE
Harmoni: Jurnal Pemikiran Pendidikan, Penelitian Ilmu-ilmu Seni, Budaya dan Pengajarannya Vol 6 No 1 (2016): HARMONI
Publisher : Program Studi Pendidikan Seni Rupa Fakultas Keguruan dan Ilmu Pendidikan Universitas Muham

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jh.v6i1.11689

Abstract

Indomie Advertisement (Dari Sabang Sampai Marauke) as Indonesian Culture Representation. Advertisement is a mass culture product which shaping behaviour and life pattern of human. Music become advertising power to deliver information about the product offerd. Indomie advertisiment which the theme was Dari Sabang Sampai Merauke had culture dimension of Indonesia through the image of ‘the singing society’ which can be seen as visually and musically. This discussion was an effort of studying musical elements from the advertisement through critical analysis for showing how Indomie advertisement which represent Indonesian culture can dwells within society.
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