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All Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan
Rosita Ardiana
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Economics, Econometrics & Finance

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Minat Mahasiswa dalam Menggunakan Produk Tabungan Mahasiswa (SIMPEL) Bank Jateng: Tinjauan Promosi dan Kualitas Layanan Rosita Ardiana; Tri Purwani
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6818

Abstract

This study aimed to assess the impact of promotion and service quality on students' interest in choosing SimPel products at Bank Jateng. The research employed a quantitative approach with a survey design, involving 60 students in Semarang Regency using the convenience sampling method. Data analysis utilized multiple linear analysis, and hypothesis testing involved the t-test and F-test with IBM SPSS 26. The findings revealed that promotion had a positive and significant impact on students' interest in using SimPel products, while service quality did not significantly influence students' interest at Bank Jateng People's Credit Bank. The F-test indicated that promotion and service quality jointly have a significant impact on using SimPel products Development People's Credit Bank, with a magnitude of influence at 20.6%. Despite the limitation of focusing solely on promotion and service quality in in- fluencing savings intentions, the research provides valuable insights for the development of banking businesses, especially regional banks.
Co-Authors Tri Purwani