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All Journal International Journal Software Engineering and Computer Science (IJSECS)
Syarif Hidayat
Islamic University of Indonesia
Computer Science & IT

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CapCut Application Model to Boost User Interest in Vehicle Rental Promotions Muhammad Z. Amany; Syarif Hidayat
International Journal Software Engineering and Computer Science (IJSECS) Vol. 5 No. 1 (2025): APRIL 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v5i1.3811

Abstract

In the current digital era, social media platforms such as TikTok and Instagram Reels play a crucial role in influencing consumer decisions. This abstract presents a model for leveraging the CapCut application to enhance user interest in car rental promotions through creative video content. The model focuses on producing engaging promotional videos that showcase various cars in captivating contexts, such as casual trips, city adventures, and special events. By utilizing the editing features available in CapCut, users can generate high-quality videos that highlight the benefits of car rental services, including flexibility, affordability, and unique experiences. The study's findings indicate that employing the CapCut application in creating car rental promotional content can significantly boost engagement levels. Creatively edited videos capture users' attention, with an average increase in interactions (likes, shares, comments) of 90% compared to unedited content.
Co-Authors Muhammad Z. Amany