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All Journal Jurnal Reviu Akuntansi dan Keuangan
Oman Rusmana
Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto (Jawa Tengah), Indonesia
Economics, Econometrics & Finance

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Enhancing MSME Performance Through Halal Literacy, AIS, and Digital Marketing Triani Arofah; Wita Ramadhanti; Nur Aini; Dian Purnomo Jati; Oman Rusmana
Jurnal Reviu Akuntansi dan Keuangan Vol. 15 No. 4 (2025): Jurnal Reviu Akuntansi dan Keuangan
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jrak.v15i4.40474

Abstract

Purpose: This study investigates the impact of halal literacy, accounting information system (AIS) quality, and digital marketing adoption on business growth among micro, small, and medium enterprises (MSMEs) Methodology/approach: Employing a quantitative approach, data were collected from MSMEs owners through structured surveys. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Findings: The results indicate that AIS quality and digital marketing adoption significantly enhance business growth. However, halal literacy alone does not exhibit a direct effect unless integrated with operational excellence and certification. Practical implications: MSMEs should not only focus on halal compliance but also strengthen their financial management systems and digital marketing capabilities to achieve sustainable growth. Originality/value: This study provides a comprehensive framework by integrating traditional religious compliance with modern technological advancements to promote business success
Co-Authors Dian Purnomo Jati Nur Aini Triani Arofah Wita Ramadhanti