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Hariana
Program Studi Pendidikan Seni Rupa, Universitas Negeri Gorontalo
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education

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Produksi Kalung Clay Handmade sebagai Peluang Usaha Kreatif Mahasiswa Siti Magfirah Husain; Nadia Rahmawati Taufik; Siti Fawziah Novianty; Rahman Turani; Hariana
Jurnal Bisnis Digital & Perbankan Vol 1 No 2 (2025): Journal of Digital Business & Banking (December)
Publisher : Journal of Digital Business & Banking

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Technopreneurship-based creative businesses are increasingly popular among students, especially in the production of handmade clay necklaces. This study aims to analyze the production process, cost calculation, and quality evaluation of handmade clay necklaces, as well as to explore effective marketing strategies through digital platforms. A descriptive qualitative approach was employed, collecting data through direct observation, in-depth interviews, and documentation of the production process over a two-month period. The findings indicate that handmade clay necklaces produced using clay and a “paku cumi” hook result in aesthetically appealing products, flexible in design, and with sufficient structural strength. The application of acrylic paint followed by a resin or varnish coating enhances visual quality and durability, although careful attention is required during the coloring and drying process to prevent uneven finishes or cracks. Cost analysis demonstrates that efficient material and tool usage reduces production expenses, allowing competitive pricing without compromising product quality. Evaluation of the process highlights the importance of accuracy in shaping, painting, and assembling to minimize defects and ensure customer satisfaction. This study contributes to the development of students’ creativity, practical skills, and technopreneurship capabilities while providing insights into combining digital marketing strategies with handmade craft production. The findings can support students in managing small-scale creative businesses efficiently and improving product competitiveness in the market.
Perencanaan dan Produksi Gelang Kreatif: Analisis Modal, Bahan, dan Desain Sri Lismawati S.Dai; Salmatiana Ali; Dila Igrisa; Hariana
Jurnal Bisnis Digital & Perbankan Vol 1 No 2 (2025): Journal of Digital Business & Banking (December)
Publisher : Journal of Digital Business & Banking

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This study aims to design and produce creative bracelets through capital planning, material selection, and design development. The methods used are literature study and design and planning based on the analysis of capital needs, materials, and product design. The results indicate that with proper capital planning, appropriate material selection, and attractive product design, bracelet production can be carried out efficiently and has the potential to be developed as a micro/small-scale business. This study is expected to serve as an initial reference for bracelet craftsmen in planning production systematically.
Pendekatan Kreatif untuk Menciptakan Peluang Usaha di Dunia Digital Juwita Wolinelo; Putri Sakina Detumu; Nevalia Mokodompit; Hariana
Jurnal Bisnis Digital & Perbankan Vol 1 No 2 (2025): Journal of Digital Business & Banking (December)
Publisher : Journal of Digital Business & Banking

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Abstract

The digital era drives significant changes in entrepreneurship and creates a need for innovation that aligns with technological developments. This study discusses the importance of creativity and innovation for students in creating new business opportunities, while also examining the development of pin accessories widely used by young people. Conventional pins still use safety pins, which limits their use to fabric-based materials and risks damaging the surface. This condition forms the basis for developing the Magnet Pin Custom, a pin with two installation functions through a combination of a safety pin and a magnet. The study uses a descriptive qualitative method through observation, interviews, and user needs analysis. The results show that the Magnet Pin Custom provides flexible use on various metal surfaces without causing damage, offers customizable designs, and has potential as a creative product with economic value. This project benefits students by enhancing creativity, design skills, and technopreneurship abilities through production processes, digital marketing, and brand development.
Co-Authors Dila Igrisa Juwita Wolinelo Nadia Rahmawati Taufik Nevalia Mokodompit Putri Sakina Detumu Rahman Turani Salmatiana Ali Siti Fawziah Novianty Siti Magfirah Husain Sri Lismawati S.Dai