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Product Branding Education Impact Analysis on the Visual Identity of MSMEs in Pagesangan: Analisis Dampak Edukasi Branding Produk Terhadap Kemampuan Identitas Visual UMKM Kelurahan Pagesangan Zahrah Hayat Arka Putri; Delia Putri Perpatih; Tatia Shafwa Sinatria; Rizky Salman Al Faysi; Tri Lathif Mardi Suryanto
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 4 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

The Thematic Community Service Program (KKNT) for defending the SDGs (Sustainable Development Goals) by Group 126 aims to increase the capacity of MSMEs in Pagesangan Village in building a strong visual identity through product branding education. This activity is motivated by the low understanding of MSMEs regarding the importance of visual elements such as logos, colors, typography, and packaging in forming a professional and competitive brand image. The program is implemented through several stages, namely simple financial management training, branding strategies, visual design practices in the form of a professional and competitive brand image, and evaluation of MSME social media. The program evaluation was carried out using the Kirkpatrick model covering four aspects, namely reactions, learning, behavior, and results. The results of the analysis showed a significant increase in participants' understanding and skills in applying branding elements consistently, as seen by a post-test score of 100% compared to the variation in scores in the pre-test. This branding education has proven effective in strengthening the competitiveness of MSME products and has become a sustainable SDGs-based empowerment model that is worthy of replication.
Pengamanan Data Akademik Berbasis Web dengan Enkripsi AES-256 (Studi Kasus pada Pendataan Digital SMA XYZ) Zahrah Hayat Arka Putri; Yessy Arye Yustraini; Ramdhan Ariansyah; Najma Choirun Nisa; Eka Dyar Wahyuni; Agung Brastama Putra
Jurnal Nasional Teknologi Informasi dan Aplikasinya Vol. 3 No. 3 (2025): JNATIA Vol. 3, No. 3, Mei 2025
Publisher : Informatics Department, Faculty of Mathematics and Natural Sciences, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JNATIA.2025.v03.i03.p26

Abstract

The advancement of information technology has significantly facilitated data management, particularly in the field of education. However, this convenience also presents new challenges in ensuring data security, especially for academic information that is sensitive and vulnerable to unauthorized access. This study aims to develop a web-based academic data security system by implementing the AES-256 encryption algorithm in Cipher Block Chaining (CBC) mode. The system is built using the PHP programming language and MySQL database to manage student data such as name, NISN, class, address, gender, religion, and mother’s name. The core functionality lies in encrypting and decrypting sensitive information using the openssl_encrypt and openssl_decrypt functions, integrated with a 256-bit encryption key and a randomly generated Initialization Vector (IV) to ensure confidentiality. The encrypted data is stored in base64 format to maintain compatibility with relational databases and storage systems. Testing was conducted to evaluate the accuracy of the encryption-decryption process and to assess the impact on system performance. Results show that the system effectively secures sensitive data; the encrypted entries in the database are unreadable to unauthorized users and can only be restored using the correct encryption key and IV. With a simple yet functional user interface and automated encryption handling, the system proves to enhance academic data security without compromising operational efficiency. These findings demonstrate that the implementation of AES-256-CBC encryption can be effectively applied in educational information systems, offering a practical and reliable solution for safeguarding academic data in web-based environments.