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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Tina Miniawati Barusman
Program Magister Manajemen, Universitas Bandar Lampung
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Strategi Pemasaran Puspa Jaya Transport untuk Meningkatkan Penjualan Tiket I Ketut Rama Arya Sentosa; Tina Miniawati Barusman
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11493

Abstract

Marketing strategy is crucial for any business, whether selling goods or services. Puspa Jaya Transport, an intercity and interprovincial (AKAP) bus company, faces fluctuations in passenger numbers influenced by both internal and external factors. This study aims to analyze Puspa Jaya Transport's marketing strategy to increase ticket sales. This qualitative study used observation, interviews, and data analysis techniques, supported by a SWOT analysis and the IFAS and EFAS matrices. The results indicate that Puspa Jaya Transport is in quadrant I (growth), with strengths in service quality, punctuality, and excellent facilities, which are key strengths in utilizing digital promotional media. The recommended strategy is the SO strategy, which maximizes service quality, facilities, and digital optimization to increase ticket sales.
Pengaruh Edukasi Pasar Modal Terhadap Minat Investasi Saham Melalui Persepsi Risiko: Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Lampung Ananda Putri Kusuma; Tina Miniawati Barusman
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11532

Abstract

This study aims to examine the effect of capital market education on students’ stock investment interest, with risk perception as a mediating variable. The research was conducted among students of the Faculty of Economics and Business, University of Lampung, who had participated in capital market education programs. This study employed a quantitative explanatory research approach. Data were collected through Likert-scale questionnaires (1–5) from 363 respondents and analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results indicate that capital market education has a significant effect on both risk perception and stock investment interest. Risk perception demonstrates the strongest influence on students’ investment interest. Furthermore, risk perception plays a significant mediating role in the relationship between capital market education and stock investment interest. These findings suggest that capital market education becomes more effective in enhancing investment interest when it successfully shapes positive, rational, and well-managed risk perceptions. This study contributes theoretically to the development of behavioral finance and human capital perspectives and provides practical implications for universities and capital market authorities in designing educational programs that not only enhance financial knowledge but also foster healthy risk perceptions among young investors.
Co-Authors Ananda Putri Kusuma I Ketut Rama Arya Sentosa