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All Journal Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis International Journal Administration, Business & Organization El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Yen Efawati
Adhirajasa Reswara Sanjaya University
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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The Influence of Marketing Mix and Hospital Image on Inpatient Revisit Interest at Dr. Rubini Regional General Hospital, Mempawah Regency Maura Zettira Shabrina; Rohendi Rohendi; Yen Efawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.11262

Abstract

The marketing mix is one of the strategies used to disseminate information, introduce products and services, and encourage consumers to make repeat purchases. Image plays an important role in determining the success of an institution, including hospitals. Patients’ intention to make repeat visits is influenced by several factors, including marketing strategies and a positive hospital image. This study aims to analyze the effect of the marketing mix and hospital image on the revisit intention of inpatients at dr. Rubini Regional Public Hospital, Mempawah Regency. This research employed a mixed-methods approach with an explanatory sequential design. The study began with a quantitative phase involving 100 respondents, complemented by qualitative data from interviews with six informants. The results show that five elements of the marketing mix—product, place, people, process, and physical evidence—as well as hospital image have a significant effect on patients’ revisit intention, whereas two elements of the marketing mix, promotion and price, do not have a significant effect. However, taken together, all nine variables have a significant effect on patients’ revisit intention. The qualitative findings support the importance of the marketing mix and hospital image for inpatients’ revisit intention.
DIGITAL TRANSFORMATION AND SUSTAINABILITY: IS PEER-TO-PEER LENDING A SOLUTION? Yen Efawati; Rinawati Rinawati
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 8 No. 1 (2026): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v8i1.2754

Abstract

In emerging economies, understanding the interplay between digital transformation, peer-to-peer lending (P2P), and financial capability in shaping the sustainability of micro and small enterprises (MSEs) remains limited. This study examines how digital transformation influences business sustainability through a moderated-mediation model, with P2P lending as the mediator and financial literacy as the moderator. Drawing on the Resource-Based View (RBV) and the knowledge-based view, digital transformation is seen as a strategic intangible capability that enables firms to adapt and innovate. Using a quantitative approach, data were collected from 385 MSE owners in the greater Bandung area and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that digital transformation significantly enhances both P2P lending adoption and business sustainability. However, P2P lending, both directly and indirectly, does not contribute to sustainability unless supported by high financial literacy. In addition, financial literacy strengthens the indirect effect of digital transformation through P2P lending. Theoretically, this study integrates RBV and fintech perspectives within a moderated mediation framework. In practice, it highlights the need for MSEs to align digital adoption with financial capability development to ensure that fintech lending effectively contributes to long-term sustainability.
The Influence of Marketing Mix and Hospital Image on Inpatient Revisit Interest at Dr. Rubini Regional General Hospital, Mempawah Regency Maura Zettira Shabrina; Rohendi Rohendi; Yen Efawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.11262

Abstract

The marketing mix is one of the strategies used to disseminate information, introduce products and services, and encourage consumers to make repeat purchases. Image plays an important role in determining the success of an institution, including hospitals. Patients’ intention to make repeat visits is influenced by several factors, including marketing strategies and a positive hospital image. This study aims to analyze the effect of the marketing mix and hospital image on the revisit intention of inpatients at dr. Rubini Regional Public Hospital, Mempawah Regency. This research employed a mixed-methods approach with an explanatory sequential design. The study began with a quantitative phase involving 100 respondents, complemented by qualitative data from interviews with six informants. The results show that five elements of the marketing mix—product, place, people, process, and physical evidence—as well as hospital image have a significant effect on patients’ revisit intention, whereas two elements of the marketing mix, promotion and price, do not have a significant effect. However, taken together, all nine variables have a significant effect on patients’ revisit intention. The qualitative findings support the importance of the marketing mix and hospital image for inpatients’ revisit intention.
Competence-Based Leadership in Indonesian Hospital Settings: A Qualitative Study of Operational Coordination and Digital Adaptation Budi Santoso; Rian Andriani; Yen Efawati
International Journal Administration, Business & Organization Vol 7 No 2 (2026): IJABO (in process)
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.812

Abstract

Hospitals industry increasingly require leaders who can integrate managerial, interpersonal, digital, and strategic capabilities with the technical demands of healthcare delivery. This study explored how competence-based leadership is understood and enacted west java in Indonesian hospital settings, particularly in relation to operational coordination, professional boundaries, and digital adaptation. A qualitative descriptive design was used. Six hospital directors or managers and ten unit heads or supervisors in participated between Data were generated through semi-structured interviews and supported by document review and field observation. The material was analysed using thematic analysis and reported with reference to COREQ and SRQR principles. Four themes were identified: (1) competence as practical work readiness rather than technical knowledge alone; (2) leadership as direction, coordination, and real-time problem solving; (3) professional boundaries and hierarchy as simultaneous sources of order and barriers to open collaboration; and (4) digitalisation as an expansion of competence requirements and leadership responsibilities. The findings suggest that competence-based leadership is best understood as a situated organisational practice through which leaders mobilise employee capabilities, translate standards into daily routines, bridge professional boundaries, and support digital workflows. Participants associated these practices with more consistent service processes, stronger coordination, and greater organisational adaptability. The study contributes a context-sensitive framework linking healthcare-context competence, operational leadership, relational coordination, digital competence, and continuous competence development. Hospitals should prioritise competency mapping, unit-based leadership development, psychological safety, digital mentoring, and performance feedback.
Co-Authors Budi Santoso Maura Zettira Shabrina Rian Andriani Rinawati Rinawati Rohendi Rohendi