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PERAN FESTIVAL HIBURAN DALAM MENDORONG PARIWISATA PERKOTAAN DI SURABAYA Ariana Zakinah; Garsione Agni Andrea
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.856

Abstract

This study aims to analyse the role of entertainment festivals, particularly music festivals, in shaping the image and attractiveness of urban tourism in Surabaya. The city is undergoing a transformation as a hub for urban tourism and MICE (Meeting, Incentive, Convention, and Exhibition), leveraging its cultural assets and local creativity as key elements in city branding strategies. This study adopts a qualitative approach using library research to examine relevant academic journals, policy reports, scholarly books, and case studies published within the last five years. The findings indicate that entertainment festivals function not only as recreational platforms but also as symbolic media that convey the city’s identity in visual and emotional forms to visitors. Surabaya has successfully incorporated events such as Jazz Traffic Festival, Surabaya Vaganza, and Sound of Downtown into a creative and inclusive urban narrative. The analysis is grounded in the Destination Marketing Triangle framework and the semiotics of festivals, illustrating how collaboration between local stakeholders, event organisers, and tourists creates a cohesive perception of the destination. This study concludes that entertainment festivals serve as vital catalysts for constructing authentic city imagery, fostering tourist loyalty, and supporting the sustainable development of urban tourism.
ANALISIS PENGELOLAAN AMENITAS DI DESA WISATA KETAPANRAME BERBASIS PLANNING: Studi Kasus pada Desa Wisata Ketapanrame, Kecamatan Trawas, Kabupaten Mojokerto Princes Arsaredima Fahlevi; Garsione Agni Andrea
Journal Publicuho Vol. 8 No. 4 (2025): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i4.926

Abstract

This study aims to analyse the planning function in the management of amenities at Ketapanrame Tourism Village, Trawas District, Mojokerto Regency. The research employed a descriptive qualitative approach, with data collected through in-depth interviews, participatory observation, and document analysis. The findings reveal that the planning function has been implemented in a structured and participatory manner through five key indicators: goal setting, program formulation, budgeting, activity scheduling, and development planning. Goals are set clearly and measurably in line with the village vision; programs are formulated collaboratively involving multiple stakeholders; budgeting focuses on facilities with direct benefits to visitors through a phased development strategy; activity scheduling is adaptively arranged according to tourist seasons; and development planning considers environmental sustainability and village spatial layout. Although limited funding remains a challenge, the phased development strategy and multi-stakeholder involvement serve as adaptive measures that support the sustainable management of amenities in the tourism village.