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All Journal Journal of Economic and Social Empowerment
Fitri Rusdianasari
Universitas Muhammadiyah Malang
Economics, Econometrics & Finance

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Pendampingan Penyusunan Indeks Kelayakan Investasi Desa di Kota Batu Idah Zuhroh; Muhammad Sri Wahyudi Suliswanto; Hendra Kusuma; Fitri Rusdianasari
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 5 No. 1 (2025): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/joesment.v5i1.39003

Abstract

The community service conducted a study on data management in Bulukerto, Tlekung, and Gunungsari Villages in Batu City. Local potential, especially in the agricultural sector, has not been optimally utilized due to fragmented and unintegrated data systems. The main problems include the lack of data by name by address, limited access to digital services, and weak documentation of superior potential such as apples, oranges, and cut flowers. The method used involves the development of a digital-based data integration system, with stages of identifying data needs, collecting and processing data, and training village officials. This program also includes statistical training and coaching to improve the capacity of village officials in analyzing and presenting data. The results show significant improvements in village data management. The integration system allows the preparation of a Village Investment Feasibility Index that includes dimensions of business finance, economy, investment climate, and infrastructure. This index is based on indicators such as financial literacy, access to digital services, and local consumption potential. The benefits achieved include strengthening the capacity of village officials, providing comprehensive individual-based data, and more strategic village development planning. This feasibility index is expected to be an effective guide for villages in attracting investment based on local potential and improving community welfare.
Pemberdayaan Ekonomi Umat melalui Penguatan UMKM Muhammadiyah Berbasis E-Commerce di Jawa Timur Fitri Rusdianasari; Setyo Wahyu Sulistyono; Fika Fitriasari
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 6 No. 1 (2026): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/joesment.v6i1.43354

Abstract

Sektor UMKM memiliki peran strategis dalam mendorong pertumbuhan ekonomi umat dalam lingkup nasional maupun regional. Namun, masih terdapat berbagai masalah diantaranya terkait perluasan akses pasar dan adaptasi terhadap transformasi digital khususnya di lingkungan Muhammadiyah Jawa Timur. Melalui kemitraan dengan Lembaga Pengembangan UMKM (LP UMKM) PWM Jawa Timur, program pengabdian ini bertujuan untuk memperkuat daya saing UMKM berbasis komunitas Muhammadiyah melalui pelatihan, pendampingan, dan digitalisasi usaha menggunakan platform e-commerce. Kegiatan ini mencakup pelatihan literasi digital, strategi pemasaran online serta optimalisasi marketplace. Metode pelaksanaan dilakukan secara partisipatif dengan pendekatan pendampingan intensif. Hasil pengabdian ini berupa peluncuran platform digital e-commerce klikbelanja.id yang menjadi wadah pemasaran digital bagi UMKM binaan LP-UMKM PWM Jawa Timur dengan harapan dengan terintegrasinya system pemasaran melalui digital dapat meningkatkan produksi, memperluas jangkauan pasar dan meningkatkan kesejahteraan pelaku UMKM.
Co-Authors Fika Fitriasari Hendra Kusuma Idah Zuhroh Muhammad Sri Wahyudi Suliswanto Setyo Wahyu Sulistyono