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All Journal Academica: Journal of Multidisciplinary Studies
Eftika Nur Alsiyah
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Cara Menarik Minat Pelanggan Pada Layanan Gadai Emas Syariah Dari Pegadaian Syarah Melalui Strategi Pemasaran Anisa Mekarsari; Al Amin Sayid HSB; Eftika Nur Alsiyah; Niken Nor Azhari; Tri Rahmawati
Academica: Journal of Multidisciplinary Studies Vol. 8 No. 1 (2024): January-June2024
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/academica.v8i1.10434

Abstract

Sharia pawnshops are non-bank financial institutions that operate in accordance with Sharia principles. This research aims to explore sharia gold pawn development strategies and relate them to existing theories, with a focus on SWOT analysis to formulate effective marketing strategies for sharia gold pawn products. Qualitative methods are used with the Sharia Pegadaian customer population. Through SWOT analysis, marketing strategies will be optimized by exploiting strengths and opportunities and minimizing weaknesses and threats.
Co-Authors Al Amin Sayid HSB Anisa Mekarsari Niken Nor Azhari Tri Rahmawati