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All Journal Indonesian Journal Of Business And Entrepreneurship Research
Matthew Olufemi Adio
Federal University Oye-Ekiti, Nigeria
Economics, Econometrics & Finance

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The Digital Influence on Entrepreneurial Readiness: Exploring the Role of Social Media and Entrepreneurship Education in Enhancing Self-Efficacy Kurnia Khafidhatur Rafiah; Irsyad Kamal; Matthew Olufemi Adio
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v3i1.6657

Abstract

This research aims to analyze the influence of social media and entrepreneurship education on self-efficacy through entrepreneurial readiness among students of the Faculty of Economics and Business at Universitas Padjadjaran. In the current digital era, social media serves as an important means that not only provides information and inspiration but also allows students to build networks and share entrepreneurial experiences. This study demonstrates that positive interactions on social media can enhance students' self-efficacy, which is a key factor in preparing them to enter the business world. Furthermore, entrepreneurship education provides the knowledge and practical skills necessary to start a business, thereby increasing their entrepreneurial readiness. The research findings indicate that self-efficacy serves as a significant mediator in the relationship between entrepreneurship education and entrepreneurial readiness. Students with high levels of self-efficacy tend to be more confident and proactive in pursuing business opportunities. Thus, the combination of effective social media usage and high-quality entrepreneurship education can create an environment that supports the development of entrepreneurial character among students. These findings emphasize the importance of integrating social media and entrepreneurship education into the curriculum to shape a generation of competent entrepreneurs ready to face future challenges.
Co-Authors Irsyad Kamal Kurnia Khafidhatur Rafiah