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All Journal Taqnin: Jurnal Syariah dan Hukum Jurnal Manajemen Pendidikan Islam
Ulil Albab Al Aulia Alpaten
Universitas Islam Negeri Walisongo Semarang
Religion Humanities Education Law, Crime, Criminology & Criminal Justice

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Diversification Strategies in Private School Marketing: Efforts to Increase Competitiveness in the Digital Era Miswari Miswari; Mufidah Mufidah; Ulil Albab Al Aulia Alpaten
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol. 10 No. 3 (2025): Transformative Islamic education management
Publisher : Prodi Manajemen Pendidikan Islam Universitas KH Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndhq.v10i3.73

Abstract

This research analyzes the implementation of diversification-based marketing strategies at SMP Muhammadiyah 8 Mijen Semarang as an effort to increase the attractiveness and sustainability of the institution in the midst of intense competition. The method used is a descriptive case study with a qualitative approach, integrating primary data through interviews and observations, as well as secondary data in the form of internal school documents. The findings show that product diversification such as the Muhammadiyah Boarding School (MBS) program, STEM, and bilingual classes are superior strategies, but have not been supported by optimal digital promotion and adequate community involvement. Key barriers include the lack of social media interaction, alumni participation, and integrated promotion evaluation. Recommendations include optimizing digital marketing, increasing community engagement, and leveraging alumni networks as school ambassadors. This study provides practical and academic insights into the importance of adaptive marketing management for private educational institutions.
Comparison of Hanafi and Mutakallimin Methods in Islamic Jurisprudence Formulation Ulil Albab Al aulia Alpaten; Rustam Dahar Karnadi Apollo Harahap; Akbar Fatih Zulfikhar
TAQNIN: Jurnal Syariah dan Hukum Vol 7, No 02 (2025): Juli-Desember 2025
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/taqnin.v7i02.25736

Abstract

The study examines the effectiveness of the Hanafi method in establishing jurisprudence rules and compares it with the Mutakallimin method. Through a qualitative descriptive approach, utilizing primary data from Hanafi fiqh and Mutakallimin books along with secondary data from scholarly journals and online articles, the research elucidates the nuances of both methodologies. The Hanafi method, rooted in the teachings of Imam Abu Hanifah and his companions, prioritizes practical aspects and real-world experience in jurisprudence formulation. Employing an inductive approach, it offers flexibility and rational interpretation, ensuring relevance in evolving contexts. In contrast, the Mutakallimin method focuses on establishing rules of usuliyah without considering fiqh branches, emphasizing reasoning but criticized for its rigidity and lack of practical examples. The findings suggest that the Hanafi method, with its clarity, comprehensiveness, and flexibility, is more effective in jurisprudential development. It incorporates principles derived from earlier imams, facilitating understanding and application. Conversely, the Mutakallimin method, while valuing reasoning, faces challenges in application due to its detachment from fiqh branches. Thus, the Hanafi method emerges as a more practical and relevant approach, contributing significantly to the evolution and application of Islamic law in contemporary contexts
Co-Authors Akbar Fatih Zulfikhar Miswari Miswari Mufidah Mufidah Rustam Dahar Karnadi Apollo Harahap