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p-Index From 2021 - 2026
0.408
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All Journal Enrichment: Journal of Multidisciplinary Research and Development
Sugiyanto , Liem Bambang
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Humanities Economics, Econometrics & Finance Engineering Health Professions Social Sciences

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The Effect of Workload, Work-Life Balance, and Burnout on Job Satisfaction with the Mediation of Digital Transformation Readiness Among Generation Z Employees in the Mining Sector in Jakarta Fortunata, Leoni Angela; Sugiyanto , Liem Bambang
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 12 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i12.631

Abstract

This study aims to examine the effect of workload, work-life balance, and burnout on job satisfaction, with digital transformation readiness as a mediating variable, among Generation Z employees in the mining sector in Jakarta. This research employs a quantitative approach using the SEM-PLS method via SmartPLS, with data collected from 155 respondents using a Likert-scale questionnaire. The results indicate that digital transformation readiness has the strongest and most significant positive effect on job satisfaction. Workload, work-life balance, and burnout do not directly influence job satisfaction. However, digital transformation readiness significantly mediates the relationship between work-life balance and burnout and job satisfaction, while it does not mediate the relationship between workload and job satisfaction. These findings highlight the strategic role of digital transformation readiness in enhancing job satisfaction among Generation Z employees. Practically, the results provide insights for mining companies in strengthening digital capabilities, supporting employee adaptability to technological change, and sustaining work-life balance policies. Nevertheless, this study is limited to Generation Z employees in the mining sector in Jakarta. Future research is recommended to examine similar variables among site-based mining employees in order to obtain a more comprehensive understanding of employee work behaviour.
The Role of Brand Image in Mediating the Influence of Celebrity Endorsement and e-WOM on Purchase Intention of Skintific Skincare Products Pangrestu, Cynthia; Sugiyanto , Liem Bambang
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 12 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i12.639

Abstract

This study aims to analyse the role of brand image in mediating the influence of celebrity endorsement and e-WOM on purchase intention for Skintific skincare products on the Shopee platform. Specifically, the study examines the use of Mahalini as a celebrity endorser who actively promotes Skintific, as well as how consumers who have been exposed to these promotions and have read online reviews form brand perceptions prior to making a purchase decision. This study employs the Stimulus–Organism–Response (SOR) theoretical framework, in which celebrity endorsement and e-WOM function as the stimulus, brand image as the internal psychological state (organism), and purchase intention as the response. A quantitative approach is adopted, with data analysed using Structural Equation Modelling (SEM) based on Partial Least Squares (PLS). Data were collected through an online questionnaire administered to 275 Shopee users domiciled in DKI Jakarta who had purchased Skintific products, been exposed to promotions by Mahalini, and read consumer reviews. Data analysis was conducted using SmartPLS 3 to test both the measurement model and the structural model. The results indicate that celebrity endorsement by Mahalini and e-WOM each have a positive and significant effect on both brand image and purchase intention. Furthermore, brand image is confirmed to significantly mediate the relationship between celebrity endorsement and e-WOM and purchase intention.
Co-Authors Fortunata, Leoni Angela Pangrestu, Cynthia