Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Akuntansi Bisnis & Manajemen (ABM)
hikmah, Rafiqatul
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Ikatan Relasional dan Kepercayaan terhadap Niat Beli Ulang pada Shopee Live (Effect of Relational Bonds and Trust on Repurchase Intention in Shopee Live) hikmah, Rafiqatul
Akutansi Bisnis & Manajemen ( ABM ) Vol 33 No 1 (2026): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v33i1.1622

Abstract

This study aims to analyze the influence of relational bonds—including financial, social, and structural bonds—as well as consumer trust on repurchase intention among Shopee livestreaming users. A quantitative approach was employed using a survey method involving 200 respondents. The data were analyzed using PLS-SEM. The results indicate that structural bonds have a significant effect on trust in the host, while financial and social bonds do not show a significant effect. Trust in the host significantly influences trust in the product but does not directly impact repurchase intention. These findings suggest that consumer trust—particularly trust in the product—is a key factor in driving repurchase behavior, influenced by structural aspects and trust in the host.
Co-Authors