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All Journal Al-Kharaj: Journal of Islamic Economic and Business Buletin Pengabdian
Blangi Intan Maharani
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Economics, Econometrics & Finance

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Integration of Integrated Marketing Communications and SEO Optimization in Skincare Product Marketing Through Influencers Janeska Widia; Blangi Intan Maharani; Regina Marintan Silalahi; Ervina Rosarina Hasibuan; Ayu Sarlina Pasaribu; Ade Rasinta Herli Kristiani Purba
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9906

Abstract

The development of digital technology has significantly transformed marketing communication patterns, particularly in the increasingly competitive skincare industry. Companies no longer rely solely on conventional promotion but utilize various digital marketing strategies such as Integrated Marketing Communications (IMC), Search Engine Optimization (SEO), and influencer marketing. This study aims to analyze the influence of integrated marketing communications and SEO optimization on skincare product marketing through influencers. This research employs a quantitative approach using a descriptive research method. Data were collected through questionnaires distributed online to 150 respondents who had previously searched for information or purchased skincare products through digital platforms. Data analysis techniques included descriptive statistical analysis and multiple linear regression using SPSS software. The results indicate that integrated marketing communications and SEO optimization have a positive and significant influence on skincare product marketing through influencers, both partially and simultaneously. Integrated marketing communications play a role in creating consistency in marketing messages across various digital platforms, while SEO optimization facilitates consumers in finding product information through search engines. The coefficient of determination shows that these two variables explain 46.1% of the variation in skincare product marketing through influencers. These findings indicate that synergy between integrated marketing communications, SEO, and influencer marketing can enhance product visibility, strengthen consumer trust, and increase consumer purchase intention toward skincare products in the era of digital marketing
Nurturing students entrepreneurial spirit through digital communication and entrepreneurship training at SD IT Al Fazhira [Menumbuhkan jiwa wirausaha siswa melalui pelatihan komunikasi digital dan kewirausahaan di SD IT Al Fazhira] Rismawati; Mawaddah; Ulfa Erfendy; Blangi Intan Maharani
Buletin Pengabdian Bulletin of Community Services Vol. 5 No. 3 (2025): Bull. Community. Serv.
Publisher : LPPM Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/bulpen.v5i3.605

Abstract

Entrepreneurship education needs to be instilled from an early age to form a generation that is independent, creative, and ready to face the challenges of the digital era. Therefore, it is necessary to conduct communication and entrepreneurship training at SD IT Al Fazhira with the aim of fostering students' entrepreneurial spirit through an interactive and practical approach. The methods used include lectures, educational videos, discussions, and simulations of entrepreneurial activities by utilizing digital media. The results of the activity showed that students were very enthusiastic and able to understand the concept of entrepreneurship and the application of digital communication in simple businesses. Simulation activities show students' ability to apply the material through the utilization of digital platforms such as social media and e-commerce. In conclusion, this training is effective in improving students' digital literacy and entrepreneurial spirit from an early age, while equipping them with relevant life skills in the future.
Co-Authors Ade Rasinta Herli Kristiani Purba Ayu Sarlina Pasaribu Ervina Rosarina Hasibuan Janeska Widia Mawaddah Regina Marintan Silalahi Rismawati Rismawati Ulfa Erfendy