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All Journal Multidisciplinary Journal of Education, Economic and Culture
Altafe, Sayed Borhan
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Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Media Diplomacy in the Cultural Convergence of the Nowruz Region Mesbah, A. Basir; Hafid, Ghawsuddin; Altafe, Sayed Borhan
Multidisciplinary Journal of Education , Economic and Culture Vol. 4 No. 1 (2026): March 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/d69aac72

Abstract

Nowruz is considered the greatest ancient ritual in the countries of Southwestern Asia and some other parts of the world, and it is referred to as the Civilization of Nowruz. In this civilization, modernity, combating ignorance, moderation, truthfulness, greenery, and separation from ugliness are distinctive elements. This research seeks to answer the question of how it is possible to enable cultural convergence among the countries of the Nowruz sphere by applying a proper media strategy. The findings of the study, conducted with an analytical-descriptive approach, indicate the unparalleled power of Nowruz as an intercultural and convergent platform among these societies, whereby national or transnational media can consider Nowruz as an important cultural agenda in their diplomacy. The findings indicate that despite differences in geography, politics, and elites of the countries within the Nowruz civilization sphere, convergence is possible through the establishment of a Nowruz-based media union, the policy-making of dialogue-oriented macro and transnational media based on Nowruz dialogues, and the production of visual content, especially films and animations, regarding the historicity, culture, and discourse of Nowruz in the member countries of this sphere, which plays an undeniable and effective role
Co-Authors Hafid, Ghawsuddin Mesbah, A. Basir