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p-Index From 2021 - 2026
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All Journal Management Science Research Journal
Ettlie, John
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Supply Chain Path Dependency in Collaboration for New Product Development Ettlie, John; Murthy, Rajendran
Management Science Research Journal Vol. 5 No. 1 (2026): FEBRUARY 2026
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v5i1.194

Abstract

This study examines the relationship between partnership structuring dynamics and performance, focusing on integration in co-development partnerships. Through a detailed survey, insights were gleaned from experts in collaborative engineering engaged in NPD. The analysis juxtaposes levels of partnership—synchronized, coordinated, and integrated—with operation, innovation and market performance. Results reveal that early-stage synchronization impacts operational performance more than later stages, and integration enhances innovation and market performance. Further, a post-hoc assessment links integration with vital financial outcomes to validate these findings. Employing resource orchestration theory, this research illustrates the influence of co-development structuring nuances on firm performance, emphasizing the critical balance between path dependency and creation.
Co-Authors Murthy, Rajendran