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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah
Hernisyah Putri, Indriani
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Pengaruh Kejujuran Transparansi dan Kualitas Pelayanan terhadap Repeat Order pada Grabfood Kota Bengkulu Hernisyah Putri, Indriani; Adetio Setiawan, Romi; Syaifuddin
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 1 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i1.31088

Abstract

The development of app-based food delivery services is driving increasingly fierce competition, requiring companies to maintain customer trust and satisfaction to increase repeat orders. This study aims to reveal the influence of honesty, transparency, and service quality on repeat orders among GrabFood users in Bengkulu City. The research method used was a quantitative approach with a survey design. Data were collected through questionnaires distributed to GrabFood users in Bengkulu City and then analyzed using multiple linear regression analysis. The results showed an R-Square value of 0.359, indicating that 35.9% of the Repeat Order variable on GrabFood (Y) is influenced by Honesty (X1), Transparency (X2), and Service Quality (X3), while the remainder is influenced by other factors. In conclusion, honesty, transparency and service quality simultaneously have a positive and significant influence on repeat orders on GrabFood because it has a significance value of 0.000 which is smaller than 0.05, but partially only service quality is significant. It is recommended that future research examine other factors that may influence repeat orders, such as price, promotions, or customer satisfaction, which were not examined in this study.
Co-Authors Adetio Setiawan, Romi Syaifuddin