Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Fundamental Management (JFM)
Wakil, Muhamad Abdul
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Consumer Buyer Decisions at Lazatto Tasikmalaya Wakil, Muhamad Abdul
Journal of Fundamental Management (JFM) Vol 6, No 1 (2026): MARET 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v6i1.38430

Abstract

Buyer decisions are a key factor in determining the sustainability of a business because they are directly related to the level of sales, satisfaction, and consumer loyalty. In the increasingly competitive culinary business, companies are expected to be able to understand the various factors that influence buyer decisions so they can maintain their existence and increase their competitiveness. Lazatto Tasikmalaya, as a fast food business, needs to understand the level of consumer buyer decisions and how consumers respond to product quality and the level of satisfaction they feel. Understanding these aspects is an important basis for formulating strategies to improve product and service quality in order to create sustainable customer loyalty.
Co-Authors