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All Journal Jurnal Pustaka Indonesia Language, Technology, and Social Media
Inamul Azad
Central University of Karnataka
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Expressive and Commissive Speech Acts in the 2024 Indonesian Presidential Debate: A Pragmatic Analysis on TvOne YouTube Channel Henita; Inamul Azad
JPI: Jurnal Pustaka Indonesia Vol. 4 No. 3 (2024): December
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/jpi.v4i3.1652

Abstract

Political debates serve as critical arenas for candidates to demonstrate credibility, convey policy agendas, and persuade audiences through carefully constructed discourse, with speech acts functioning as key pragmatic tools. This study aimed to analyze the use of expressive and commissive speech acts in the 2024 Indonesian presidential debate as broadcast on the YouTube channel TvOne News. Employing a qualitative descriptive design, the research collected utterances from the debate and analyzed them using pragmatic and speech act frameworks through stages of data reduction, classification, and interpretation, supported by triangulation for validity. The results revealed that expressive speech acts—including thanking, apologizing, criticizing, praising, and insinuating—were strategically employed to manage interpersonal relations and construct ethos, while commissive acts such as promising, offering, vowing, swearing, and expressing intention were used to project commitments and strengthen credibility. The discussion highlights that the candidates frequently combined expressive and commissive acts into composite strategies, thereby enhancing persuasive impact and appealing to both cultural expectations of politeness and digital media dynamics. The implication of this study is that the interplay between expressive and commissive acts in political debates not only enriches the theoretical understanding of political pragmatics but also offers practical insights for strengthening media literacy, enabling voters to critically interpret rhetorical strategies in the evolving digital campaign landscape.
How Do Different Generations Communicate on Social Media? A Comparative Analysis of Language Styles, Emoji Usage, and Visual Elements Inamul Azad; Sugandha Chhibber; Azra Tajhizi
Language, Technology, and Social Media Vol. 1 No. 2 (2023): December 2023 | Language, Technology, and Social Media
Publisher : WISE Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70211/ltsm.v1i2.61

Abstract

This study aims to explore generational differences in language styles on social media, with a focus on levels of formality, emoji usage, and the integration of visual communication elements. A quantitative content analysis was conducted on a sample of 4,000 social media posts collected from Twitter, Facebook, and Instagram. The sample included posts from four generational cohorts: Baby Boomers, Generation X, Millennials, and Generation Z. Each post was analyzed for language structure, the frequency of emoji use, and the presence of visual elements such as memes. Statistical methods, including ANOVA, were employed to identify significant differences across generations. The analysis revealed that Baby Boomers prefer more formal language structures, reflecting their adherence to traditional communication norms. In contrast, Generation Z demonstrates a strong preference for informal language, frequent use of abbreviations, emojis, and memes, illustrating their adaptation to the fast-paced, visually-oriented nature of digital communication. The study concludes that these generational differences are shaped by both cultural background and technological exposure, leading to distinct communication patterns across age groups. This research contributes to the field of digital communication by providing empirical evidence on how generational cohorts interact differently on social media, offering valuable insights for marketers and digital strategists in tailoring their communication strategies.
Co-Authors Azra Tajhizi Henita Sugandha Chhibber