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p-Index From 2021 - 2026
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All Journal Jurnal Ilmiah Kesehatan Sandi Husada (JIKSH) Journal of Health Policy Analysis
Muhammad Ilyas
Department of Nursing, STIKES Amanah Makassar, South Sulawesi, Indonesia
Health Professions Medicine & Pharmacology Nursing Public Health

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Construction of the image of healthy living in a digital germ campaign: Kritis Analysis Jean Baudrillard Muhammad Ilyas; Samsu A. Kamaruddin; Arlin Adam
Jurnal Ilmiah Kesehatan Sandi Husada Vol. 14 No. 2 (2025): July - December
Publisher : LPPM Politeknik Sandi Karsa, South Sulawesi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35816/jiksh.v14i2.288

Abstract

Introduction: The increasing use of social media by the Indonesian government as a platform for health promotion has led to the construction of visually appealing and idealized representations of healthy living. In the context of the Healthy Living Community Movement (GERMAS), these representations often emphasise symbolic aesthetics over everyday realities. This study aims to critically analyze how the digital GERMAS campaign constructs the image of healthy living through Jean Baudrillard’s theory of simulation and simulacra. Methods: This research employed a qualitative case study design conducted from August to October 2025, focusing on digital content disseminated through the official platforms of the Ministry of Health, including Instagram, YouTube, and the website kemkes.go.id. Data were collected through digital documentation, online observation, and in-depth interviews with ten informants from risk-vulnerable groups, comprising six adolescents and four homemakers. Thematic analysis was employed to identify symbolic patterns and narratives, which were then interpreted through the lens of Baudrillard’s conceptual frameworks. Results: Findings indicate that the GERMAS digital campaign constructs healthy living as a modern, visually attractive lifestyle that is often disconnected from the lived realities of the target audience. Adolescents perceived the content as aesthetically pleasing yet overly idealized, while homemakers viewed it as informative but challenging to implement due to economic and contextual barriers. Both groups highlighted that the campaign’s imagery often functions as a performative symbol rather than a reflection of authentic health practices. Conclusion: The study concludes that the digital campaign reinforces hyperreality, where symbolic representations of health are consumed more actively than the practices themselves. To achieve a meaningful behavioral impact, digital health communication must adopt more contextual and participatory approaches that resonate with everyday socio-economic conditions.
Integration of Community Strategies and Community Nurse Interventions in Health Crisis Handling Health Sociology Approach Baso Witman Adiaksa; Muhammad Ilyas
Journal of Health Policy Analysis Vol. 1 No. 2 (2026): April
Publisher : Lembaga Edukasi Ilmiah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61099/jakespol.v1i2.390

Abstract

Introduction: Health crises require adaptive, socially grounded responses that integrate formal health systems with community capacity. In Makassar, Indonesia, disparities in access, social heterogeneity, and varying levels of health literacy intensify vulnerability during crises. This study aimed to develop and examine an integrative model combining community strategies and community nurse interventions using a health sociology approach, with social solidarity as a moderating variable to enhance community health resilience. Methods: A mixed-methods, sequential, explanatory design was used. The quantitative phase involved a cross-sectional survey of 80 respondents selected through stratified random sampling. Data were analyzed using Pearson correlation and multiple linear regression. The qualitative phase included in-depth interviews and focus group discussions with 20 key informants (community nurses, community leaders, and health officials), analyzed using thematic analysis. Results: Community strategies (β = 0.41; p < 0.001) and community nurse interventions (β = 0.45; p < 0.001) significantly influenced health resilience. Social solidarity moderated the relationship between community strategies and resilience (p < 0.05). The integrative model demonstrated strong predictive power (R² = 0.62). Qualitative findings identified four key themes: locally grounded community strategies, nurses as educators and facilitators, structural and cultural barriers, and integration as a determinant of effectiveness. Conclusion: The integration of community-based strategies and community nursing interventions significantly enhances health resilience by strengthening social solidarity, improving service access, and enabling context-based adaptation. This model provides both theoretical contributions to community health nursing and practical implications for community-based health policy in crisis settings.
Co-Authors Arlin Adam, Arlin Baso Witman Adiaksa Samsu A. Kamaruddin