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All Journal Indonesian Journal of Business and Entrepreneurship Research Indonesian Journal of Enterprise Architecture
Annisa Paramaswary Aslam
Universitas Negeri Makassar, Indonesia
Economics, Econometrics & Finance Social Sciences

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Application of Business Model Canvas as a Business Strategy in Creative Economy Businesses in The Field of Photography in Makassar City Annisa Paramaswary Aslam
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 2 (2023): Vol. 1, No. 2, May 2023: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This research aims to find out how the application of the canvas business model has been carried out by creative economy business actors in the field of photography and provide alternative strategy options to develop their business. This research is descriptive research with a qualitative approach, data collection techniques are carried out using observation, interview, and documentation methods. The results of this study indicate that the business run by creative economic businesses in the field of photography is part of a business model canvas consisting of 9 blocks where the results of the SWOT analysis that has been carried out, there are four strategic options for creative economic businesses in the field of photography consisting of strengths opportunities (SO), weakness opportunities (WO), strength threats (ST), and weakness threats (WT). Of the four strategy options, the right strategy to be developed in the creative economy business in photography is weakness opportunities (WO). From the results of the mapping that has been carried out by researchers using the business model canvas and alternative strategies, researchers assess that businesses that have been running can apply the business model canvas as an alternative business model and the strategies that have been given by researchers can be implemented by creative economic businesses in the field of photography to increase business income.
Implementation of Enterprise Architecture Zachman Framework at PT. Shopee Internasional Indonesia (Shopee Application) Annisa Paramaswary Aslam; Widuri Rahayu; Andika Isma
Indonesian Journal of Enterprise Architecture Vol. 1 No. 1 (2023): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

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Abstract

The development of information technology and increasingly fierce competition in business life requires companies to have a strong and efficient information architecture to optimize their business. The framework that can be used to develop information architecture is the Zachman Framework. The purpose of this research is to examine the implementation of the Zachman Framework in the context of developing information architecture at Shopee. The results showed that the Zachman Framework provides a comprehensive framework for the development of Shopee's information architecture. Elements of the Zachman Framework such as perspectives (who, what, when, where, why, how), objects (data, activities, networks, people, time, motivation), and usage can be used to describe and organize various aspects of an enterprise's information architecture. The implementation of the Zachman Framework helps Shopee design, analyze, and design information systems that suit the company's business needs and strategies.
Implementation of Enterprise Architecture Zachman Framework at Jewelry Company Annisa Paramaswary Aslam; Hannan Fadlurahman; Arnes Yuli Vandika; Muh Arnesta Arnanda; Muh Reza Abdillah
Indonesian Journal of Enterprise Architecture Vol. 1 No. 2 (2024): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

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Abstract

Jewelry Company is a company that produces jewelry by providing the best quality to its consumers. In its development, the jewelry company has a factory that produces various types of jewelry including gold, silver, ruby, gems, topaz and sapphire. However, IS/IT planning within the company is still not maximizing the use of IS/IT that should be implemented within a company. Therefore, this company needs a more strategic planning to support business goals that are in line with business strategy and IS/IT strategy. Enterprise Architecture Planning was chosen as a guide and the Zachman Framework as a design method which consists of six lines, namely scope, enterprise model, system model, technology constrained model, retailed representations, and functioning enterprise, as well as six columns consisting of what, how, where, who, when, and why. The results of this research are a proposed architectural design that is recommended to companies, which is expected to fully support ongoing business activities so that they are more optimal and effective.
Implementation of Enterprise Architecture Zachman Framework at Jewelry Company Annisa Paramaswary Aslam; Hannan Fadlurahman; Arnes Yuli Vandika; Muh Arnesta Arnanda; Muh Reza Abdillah
Indonesian Journal of Enterprise Architecture Vol. 1 No. 2 (2024): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Jewelry Company is a company that produces jewelry by providing the best quality to its consumers. In its development, the jewelry company has a factory that produces various types of jewelry including gold, silver, ruby, gems, topaz and sapphire. However, IS/IT planning within the company is still not maximizing the use of IS/IT that should be implemented within a company. Therefore, this company needs a more strategic planning to support business goals that are in line with business strategy and IS/IT strategy. Enterprise Architecture Planning was chosen as a guide and the Zachman Framework as a design method which consists of six lines, namely scope, enterprise model, system model, technology constrained model, retailed representations, and functioning enterprise, as well as six columns consisting of what, how, where, who, when, and why. The results of this research are a proposed architectural design that is recommended to companies, which is expected to fully support ongoing business activities so that they are more optimal and effective.
Co-Authors Andika Isma Arnes Yuli Vandika Hannan Fadlurahman Muh Arnesta Arnanda Muh Reza Abdillah Widuri Rahayu