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All Journal Indonesian Journal of Progressive Pedagogy
Nurul Rezki Awaliah S
State Islamic Institute of Parepare, South Sulawesi, Indonesia
Humanities Education Other

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The Role of Digital Marketing Management in Improving College Branding on Social Media Nurul Rezki Awaliah S; Ummu Muhaeminah; Izzatul Munawwaroh
Indonesian Journal of Progressive Pedagogy Vol. 1 No. 2 (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/ijpp.v1i2.1258

Abstract

This study analyzes the role of digital marketing management in enhancing higher education branding through social media. The focus is to explore best practices, challenges, and opportunities faced by higher education institutions in the digital era. Social media has proven to be a strategic tool to reach a wider audience, build institutional image, and increase interaction with prospective students. However, challenges such as limited human resource competency and competition between higher education institutions remain significant barriers. This study recommends an innovative approach in digital marketing strategy to support the transformation of higher education in Indonesia. With an integrated and adaptive approach, higher education institutions can maintain relevance, increase brand awareness, and build long-term relationships with audiences.
Co-Authors Izzatul Munawwaroh Ummu Muhaeminah