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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Tourism Management and Hospitality Review of International Economic, Taxation, and Regulations
Asep Koswara
Master of Management, Faculty of Economics and Business, IKOPIN University, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Role of Wonderful Indonesia Website in Supporting Digital Tourism Marketing: Performance Analysis and Its Impact Asep Koswara
International Journal of Tourism Management and Hospitality Vol. 1 No. 1 (2025): January
Publisher : CV Projurnal Mitra Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66324/ijotmah.v1i1.69

Abstract

This study examines the role of the Wonderful Indonesia website (www.indonesia.travel) in supporting digital tourism marketing and its impact on foreign tourist arrivals. Utilizing a descriptive quantitative approach, the research analyzes the website's performance using digital marketing tools, specifically app.neilpatel.com, to evaluate key metrics such as website traffic, SEO performance, and keyword rankings. The study reveals that the website has achieved significant organic traffic, generating 6 million organic visitors and maintaining a strong domain authority score of 69. Popular keywords including "Indonesia," "Labuan Bajo," "Sanur Bali," and "Bromo Mountain" rank highly in search results, driving substantial traffic to the site. Analysis of monthly traffic data from September to December 2024 shows a gradual decrease in visits from 11.5 million to 6.4 million, although the website maintained significant engagement throughout this period. The research correlates these digital metrics with data from Badan Pusat Statistik (BPS), which reported corresponding declines in foreign tourist arrivals during the same period. Despite the website's high traffic and strong digital presence, the findings suggest that digital marketing efforts alone may not be sufficient to convert website visits into increased tourist arrivals, indicating the need for an integrated approach to digital marketing strategies.
Prospects and Challenges of Multi-Stakeholder Cooperatives in Supporting Community-Based Economy in Indonesia Asep Koswara; Ervan Taofik; Erik Andriana; Jati Gunawan; Leni Maria
Review of International Economic, Taxation, and Regulations Vol. 1 No. 1 (2025): February
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/rietr.v1i1.12

Abstract

Multi-stakeholder cooperatives (KMPs) play a crucial role in fostering economic inclusivity and sustainability within Indonesia’s community-based economy. This study examines the effectiveness of KMPs, identifies key challenges in governance, financing, and stakeholder coordination, and explores strategic solutions to enhance their impact. Findings reveal that KMPs promote equitable economic participation, support local entrepreneurship, and encourage long-term financial stability. However, challenges such as governance complexities, limited access to capital, and stakeholder misalignment hinder their effectiveness. Regional variations further influence the success of KMPs, highlighting the need for tailored policy interventions. Despite these challenges, emerging opportunities—such as digitalization, alternative financing models, and strengthened regulatory support—offer potential pathways for growth. To maximize the impact of KMPs, targeted policies, improved financial mechanisms, and stronger multi-sector collaborations are essential. By addressing these issues, KMPs can serve as transformative economic models, fostering sustainable development and enhancing resilience in local economies across Indonesia.
Co-Authors Erik Andriana Ervan Taofik Jati Gunawan Leni Maria