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All Journal Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam Khazanah Multidisiplin
Sarah Pamela
Universitas Paramadina
Social Sciences

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Komunikasi Pemerintah Dan Fragmentasi Opini Publik Di Media Sosial: Kasus Program Makan Bergizi Gratis Sarah Pamela; Mulharnetti Syas
Khazanah Multidisiplin Vol. 7 No. 1 (2026): Khazanah Multidisiplin
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kl.v7i1.54253

Abstract

The Free Nutritious Meals Program (MBG) is one of the Indonesian government's strategic policies in an effort to improve nutrition and human resources. However, the implementation and communication of this policy takes place in the context of social media, which is characterized by openness of information and fragmentation of public opinion. This study aims to analyze how the government's communication regarding the Free Nutritious Meals Program takes place on social media and how fragmentation of public opinion is formed in response to this policy. This study uses a qualitative approach with a document study design and secondary social media data analysis. Data were obtained from official government documents, the national Free Nutritious Meals Program dashboard, and public posts and comments on social media platforms. The analysis was conducted thematically using the perspective of political public relations in the social media era as proposed by Kara Alaimo. The results show that although the government has communicated the MBG through data-based narratives and statistical visualizations, social media has become an arena for reinterpreting policy messages, resulting in the fragmentation of public opinion. Public opinion is divided into various clusters influenced by local experiences, emotions, and perceptions of policy implementation. These findings confirm that government communication in the social media era faces structural challenges in the form of a loss of narrative control and a tendency toward reactive communication. This study concludes that data-based policy communication needs to be complemented by communication strategies that are adaptive to the dynamics of social media in order to manage the fragmentation of public opinion and strengthen policy legitimacy.
Peran Komunitas Digital dalam Mempengaruhi Kebijakan Publik (Studi Gerakan Digital seperti Petisi Online atau Forum Aktivisme Netizen) Ali Mansur; Sarah Pamela
Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam Vol. 12 No. 1 (2026): Januari-Juni 2026
Publisher : Department of Islamic Community Development, Faculty of Da'wah, State Islamic University (UIN) of Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/lbrmasy.v12i1.13027

Abstract

The development of digital technology has transformed the landscape of public political participation, creating active digital communities that voice aspirations and influence public policy. This study examines how digital movements, such as online petitions and netizen activism forums, serve as advocacy instruments in Indonesia's policymaking process. Using a descriptive qualitative approach, this research analyzes various real-world cases such as the #SaveKPK, #ReformasiDikorupsi, and #GejayanMemanggil movements, which demonstrate the power of mobilization and consolidation within digital communities. The findings indicate that digital participation expands political access, increases public awareness, and can exert significant political pressure. However, its effectiveness is still limited by low digital literacy, opinion polarization, and the absence of regulations that formally support digital engagement. Therefore, strengthening infrastructure and policies to accommodate digital participation is necessary for democracy to grow more inclusively and responsively in the digital era.
Co-Authors Ali Mansur Mulharnetti Syas