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All Journal Journal of Research in Social Science and Humanities
Sholihah, Salima Fadhilatus
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Effectiveness of Social Media-Based E-Learning In Enhancing Business Simulation Understanding: A Case of Edugate Sholihah, Salima Fadhilatus; Muslichah, Istyakara; Suryanugraha, Dim Zarita
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026): March 2026
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.566

Abstract

This study aims to analyze the effectiveness of social media as an instructional support tool in enhancing students’ understanding of a Business Simulation Game. The increasing integration of digital platforms in higher education has encouraged the use of social media as a supplementary learning medium. However, empirical evidence regarding its effectiveness in supporting simulation-based training remains limited. Therefore, this study examines whether social media-based learning contributed to improved learning outcomes and explores students’ learning experience of its implementation, grounded in the Technology Acceptance Model (TAM). The research employs a mixed-method approach involving 125 university students who participated in the competition. Quantitative data were collected through pre-test and post-test assessments as well as Likert-scale questionnaires, while qualitative data were obtained from open-ended responses. The data were analyzed using descriptive analysis, instrument validity and reliability testing, and N-Gain score analysis. The results indicate an increase in post-test scores compared to pre-test results, reflecting improved understanding after the implementation of social media-based instructional support. In addition, students expressed positive learning experience and perception in term of TAM. These findings confirms that social media can function effectively as a supplementary tool in Business Simulation Game competition.
Co-Authors Suryanugraha, Dim Zarita