Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi
Sitepu , Nichola Verymo
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of advertising appeal, service features, and price on customer satisfaction of Tiket.com application users in Medan Sitepu , Nichola Verymo; Batubara, Maisara; Maurits , Jeffrey; Simalango, Enci; Sijabat, Kristiodora
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 6 No. 1 (2026): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v6i1.24847

Abstract

This study was conducted on Tiket.com application users in Medan City. This study was conducted with the aim of testing and analyzing the influence of advertising appeal, service features, and price on customer satisfaction in Medan City. This study used a quantitative research method. The data processing technique used SEM-PLS, which consists of two tests, namely the outer model and inner model. The population in this study was all Tiket.com users in Medan, whose exact number is unknown, so the sample consisted of 150 respondents. Advertising appeal had a t-statistic value (0.503> 1.987) with a P value of (0.615 < 0.05), indicating that there is no significant effect on the customer satisfaction of Tiket.com app users. Service Features had a statistical t-value (3.195 > 1.987) with a P-value (0.001 > 0.05), so it can be stated that there is a positive and significant effect on Customer Satisfaction among users of the Tiket.com application. Price has a t-statistic value (7.075 > 1.987) with a P-value (0.000< 0.05), so it can be stated that there is a significant effect on the customer satisfaction of Tiket.com app users. Advertising Appeal, Service Features, and Price simultaneously have a P-value of 0.000 < 0.05, so it can be concluded that Advertising Appeal, Service Features, and Price simultaneously affect the Customer Satisfaction of Tiket.com app users
Co-Authors Maisara Batubara Maurits , Jeffrey Sijabat, Kristiodora Simalango, Enci