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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Al-Mujahid, Naqil
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Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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SECOND INSTAGRAM ACCOUNTS IN THE NEGOTIATION OF GENDER PERFORMATIVITY OF GEN Z MALES Al-Mujahid, Naqil; Rozi, Fakhrur
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1375

Abstract

This study examines how Generation Z males use second accounts to negotiate gender performativity on Instagram, positioning the platform as a space for interaction, image construction, self-expression, and adaptation to dominant norms of masculinity. The study employed a qualitative method with a phenomenological approach to explore participants’ experiences and meanings in using first and second accounts. Data were analysed through the interactive model of Miles, Huberman, and Saldaña, while validity was ensured through source triangulation based on interviews with 10 informants and expert triangulation. The findings show that first accounts are generally used as spaces of public representation to maintain image, fulfil standards of propriety, and present a safer self before wider audiences. Second accounts function as more intimate spaces for expressing personal, emotional, daily, and hobby-related dimensions of the self. The discussion confirms that dual-account use reflects an ongoing negotiation of masculinity in contemporary digital space today
Co-Authors Fakhrur Rozi, Fakhrur